According to the latest research from Counterpoint’s Market Pulse April Edition, Apple’s iPhone X remained the best-selling smartphone in March, dominating the whole first quarter to be the number one smartphone. The sales of iPhone 8 Plus improved during March, due to a push from Apple making it the second best-selling smartphone globally.
Xiaomi’s Redmi 5A became the best selling Android smartphone in March, a first for Xiaomi. Redmi 5A was also the third overall best-selling smartphone model in March.
Oppo’s mid-segment smartphone the A83 continues to do well in the market since its launch in January. It captured the 4th spot in the global best-selling model list.
Samsung’s S9 and S9+ models pushed Samsung’s position in best-selling model list in March capturing 5th and 6th spot respectively.
Source: Counterpoint’s Market Pulse April Edition
Samsung Galaxy S9 series helped increase Samsung’s share in the ultra-premium segment, though iPhone X maintained its lead as the top-selling model in the segment. Samsung doubled its share in the premium-tier ($600-$800), but faced tough competition in the mid and low tier segments from Chinese OEMs (Oppo, vivo, Huawei, Xiaomi).
Entry-level smartphone share slightly increased after good performances from Xiaomi, Samsung and some of the local brands in the India, SEA, and Africa markets.
Xiaomi, Samsung and Huawei’s Honor brand helped drive the uptick in the $100-$199 price band volume, in various markets including India and South East Asia. These three brands captured almost half the $100-$199 price band.
We will likely see an uptick in mid-tier price band share after a marketing push from Oppo, vivo, Huawei in their home market and in India.
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According to the latest research from Counterpoint’s Market Pulse December Edition, Apple dominated the premium tier smartphone market. All three latest models from the company occupied the top three spots in the global bestselling smartphone board in November 2017.
The share of Samsung Galaxy Note 8 was down sequentially, however overall performance of the brand was healthy compared to last year. Oppo and vivo continued to focus on mid-tier segments, however they were facing tough competition from Samsung. Chinese brands Oppo and Vivo both grew moderately as they were affected by slow Chinese macro-economic conditions.
Apple, Samsung and Huawei, all three-top brands had healthy double-digit percentage growth annually. Sell through was strong globally as promotions were prevalent in many countries led by Singles Day in China, Black Friday and Cyber Monday, notably in the US.
Singles Day helped the Chinese market to recover slightly but slow macro-economic conditions took their toll on the market. European countries like UK and France showed strong growth in online sales.
The India market had healthy YoY growth in both smartphone and feature phone segments. After the Diwali festival season, most of the brands are still pushing out their inventory with promotional offers in online as well as offline channels.
Market Pulse: Nov 2017: Global Smartphone Model Sales Market Share (%)
Source: Counterpoint’s Market Pulse December Edition
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Apple’s iPhone 5s is still the bestselling smartphone in May 2014, 8 months after its launch last year. Samsung’s new flagship, Galaxy S5 comes in at second.
According to Counterpoint’s channel survey across 35 countries, Apple’s iPhone 5s continues to be the bestselling phone in the world, a spot that many expected to be taken by Samsung’s Galaxy S 5. The highly anticipated Galaxy S5 comes in at second place but still a quite distant number two in terms of (sell through) unit sales. The iPhone 5c shipments continue to decline but Apple continued clearing excess inventory for the iPhone 5c during the month. apple iPhone 5c sales put it behing Samsung’s last year’s flagship Galaxy S4 and Galaxy Note III.
Xiaomi continues to maintain its position in our top 10 bestsellers list with strong performance in domestic market. The MI3, Hongmi Red Rice and Redmi Note are now available in many overseas markets with Xiaomi’s expanding distribution to cotribute to global sales volumes. But within China, the two models (Mi3 and Redmi) are reaching peak and ‘me-too’ competitors are pushing out similar high-specced products at aggressive price-points. A product refresh beckons in coming months from one of the most talked about Chinese brand.
Samsung’s Galaxy S4 mini stood at 8th and the Galaxy Grand 2 which was released last year captured the 10th spot. The Grand 2 is a more affordable phablet from Samsung with a display size of 5.25″. There are now 3 phablets in the top 10 list which reflects the ongoing trend of larger displays. almost 40% of the smartphones sold in May were phablets according to Counterpoint’s channel research across 35 countries. If Apple comes out with a phablet later this year it will instantly become a hit and top the list of phablets within two months of availability.
Outside of the top 10 list Sony’s Xperia Z1 came in close. Motorola’s Moto G along with Huawei’s Honor 3C and LG’s G2 made into the top 20 list. Next month we expect to see the Nokia X in the ranks of bestsellers as it is moving up fast after just two months of sales.
Top 10 Smartphone* List of May 2014
Rank
Brand
Model
Category
1
Apple
iPhone 5s
smartphone
2
Samsung
Galaxy S5
smartphone
3
Samsung
Galaxy S4
smartphone
4
Samsung
Note 3
smartphone
5
Apple
iPhone 5c
smartphone
6
Apple
iPhone 4S
smartphone
7
Xiaomi
MI3
smartphone
8
Samsung
Galaxy S4 mini
smartphone
9
Xiaomi
Hongmi Redrice
smartphone
10
Samsung
Galaxy Grand 2
smartphone
(table source: Monthly Market Pulse May 2014) * Mobile Phone sales only (not shipments). Tablets, PCs, dongles, fixed wireless devices not included. All regional or minor hardware variations included in each model.
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