5G Rollout Accelerates in India

  • Compared to its 4G rollout, India 5G rollout has been much quicker and smoother.
  • By March 2023, 116,204 5G BTSs had been deployed throughout the country.
  • India’s 5G smartphone shipments are expected to exceed that of 4G smartphones this year.
  • Vi and BSNL are expected to join Jio and Airtel in rolling out 5G by 2024.

India’s digital transformation journey has been spectacular. While its initial phases were marred by delayed deployments of the latest mobile telephony (there was a gap of around six years between the auction and mass deployment of 4G waves!), and regulatory and other roadblocks, the ecosystem managed to get its act together and 5G has seen comparatively much quicker and smoother rollout. Government initiatives like Digital India have also helped in the transformation. All this has led to an exponential increase in demand for data in India. Accelerated by low tariffs and easy availability of low-cost 4G smartphones, India’s mobile-first broadband has witnessed tremendous growth and continues to do so in the early stages of the 5G era.

Presentday 5G

Launched on October 1, 2022, in India after much deliberation on pricing and policy, and pandemic-driven delays, the 5G spectrum has not only seen quicker rollout and adoption than those of previous technologies in the country but also quicker than in other emerging markets. The Indian government’s initial recommendation was to deploy at least 10,000 5G BTSs (base transceiver stations) per week. After a slow start, telcos picked up significant pace in the new year. In December 2022, the cumulative number of 5G BTSs that had been deployed was approximately 22,000, with the weekly average being 2,500 5G BTSs. But by March 2023, Jio and Airtel together had successfully deployed 116,204 5G BTSs throughout the country.

Number of 5G BTSs deployed in India

Out of the total 35 states and union territories, 6 states and union territories – Maharashtra, Uttar Pradesh, Tamil Nadu, Gujarat, Karnataka and Delhi – have more than 50% of the 5G BTSs deployed so far. Further, Jio is operating in the SA (Standalone) mode, i.e. 5G NR (New Radio) linked to 5G Core, unlike Airtel which had to opt for the NSA (Non-Standalone) mode, with 5G RAN (Radio Access Network) still connected to the legacy 4G EPC (Evolved Packet Core). Jio’s 5G services are available in nearly 406 cities, while Airtel covers around 500 cities with its ‘5G Plus’ services.StateUT-wise deployment of 5G BTSs

Operator strategies
  • Jio’s acquisition of the 700MHz spectrum will help the operator deploy 5G with greater coverage. The deployment of 5G services on both 700MHz and 3500MHz spectrums has elevated the performance of mobile networks.
  • Jio also claims that at least 90% of its deployed 5G BTSs are fiberized.
  • Airtel’s deployment of 5G in the NSA mode means it can deploy 5G BTSs alongside 4G equipment, hence reducing the time required to set up the network.
  • Airtel has already crossed the 10million unique 5G subscribers mark. As subscribers continue to purchase 5G smartphones and telcos continue to provide 5G services at low to no premium, the number of users migrating to 5G will motivate operators to expand coverage at a rapid pace.
  • Despite Jio and Airtel having different strategies for 5G deployment, both will be looking forward to bridging the digital divide through 5G FWA and helping industries digitally transform through 5G private networks.
  • Jio has introduced its 5G FWA services in regions with high footfalls. As networks get denser and more infrastructure is erected, FWA will play the most important role in taking high-performing mobile broadband to places unserved by fixed wireline.
  • Airtel has started making inroads into the enterprise segment, successfully deploying its 5G services with Mahindra & Mahindra, Apollo Hospitals and Bosch.
  • Owing to adequate spectrum with operators and 5G’s inherently higher capacity, the cost of generating 5G data is much lower than that for 4G, a relief for operators struggling with ARPU (average revenue per user).
  • This forms a fundamental part of Indian operators’ future course of action where they prioritize attempts to “go green” and make their architecture more energy efficient as they look to optimize “Tower, Power and Fiber”.
Current ecosystem
  • The development of the 5G ecosystem and its early acceptance has incentivized the operators to deploy more 5G infrastructure and claim an early lead on the subscriber base.
  • 5G became one of the most sought-after smartphone features in 2022. 5G smartphones captured a 32% market share in 2022. Counterpoint Research estimates that currently there are nearly 85 million users of 5G capable handsets in India.
  • The growth of 5G smartphones in India can be attributed to the availability of affordable handsets. Priced at $121 (~INR 10,000), Lava’s Blaze 5G is one of the most economical 5G handsets in the market.
  • Counterpoint expects 5G smartphone shipments to exceed 4G smartphone shipments by the end of 2023. As the market grows, we might also see 5G smartphones in the sub-INR 10,000 price band.
  • Technology-centric reforms have been another factor that has eased 5G deployment in the country. The regulatory process and fees related to Right of Way permissions have also been rationalized to bring uniformity across the country, which is a major factor in setting up the backhaul network.
  • Despite the growth of the 5G ecosystem, 5G smartphones still do not form a substantial part of the total smartphone installed base in India.
  • There also remains a question of commercial viability as telecom is one of the most heavily taxed sectors and low tariffs add more fuel to the fire.
  • Indian telcos’ ARPU is very low (approximately $2) compared to the global average (approximately $7).
  • Any 5G tariff hike is dependent on the number of 5G subscribers. As telcos go deeper into the country’s rural areas, the 5G sentiment changes, creating more complexities with respect to pricing and eventual investments.
  • The operators are also struggling with developing more 5G use cases except for eMBB and FWA, which are considered the most convenient, but not killer, use cases.
  • The ecosystem demands contributions from various sectors, especially from start-ups that can be a provider of new-age solutions to propel holistic multi-dimensional growth.
  • MNOs will require more support from equipment manufacturers to help deploy affordable services. Both the operators are looking forward to complementing their FWA services with affordable high-performing 5G CPEs.
Future of 5G in India
  • Industry leaders worldwide look forward to 5G growth in India. In the recently held 5G Congress in New Delhi, operators and vendors were very enthusiastic about the 5G rollout and claimed that there won’t be any slowing down.
  • Key players such as Ericsson are very optimistic about the development of 5G in India and believe that soon India will be able to adopt 5G use cases for deployment and not long before would start contributing as well.
  • Equipment manufacturers believe that India will follow the global trends of demand increase and deployment of private networks. Networking giants, operators and system integrators have been increasingly investing in developing private 5G businesses in India.
  • India’s telecom sector has also witnessed several strategic moves, including tie-ups by key ecosystem players, for private 5G solutions and helping various sectors such as manufacturing, agriculture, mining and education to digitally transform themselves.
  • On the government side, alongside several reforms in existing policies, the PM GatiShakti National Master Plan has been introduced for a quick 5G rollout and to help increase fiberization in the country.
  • Progressive mapping of street furniture, which will be an important part of 5G infrastructure, is being carried out. Tools such as Shortest Distance, 5G planning and RoW (right of way) will provide the telecom service providers with detailed information to enable quick deployment of 5G BTSs and optical fiber.
  • In the 2023 annual budget, the government also proposed setting up 100 labs to develop 5G use cases across the country. Regulatory officials have also studied other countries’ 5G action plans and frameworks to adopt best practices.
  • At the 5G Congress, Minister of State for Communications Devusinh Chauhan said that there would be further improvement in existing policies. This comes after Prime Minister Narendra Modi unveiled the Bharat 6G Vision Document and launched India’s first 6G test bed, just six months after the commercial launch of 5G.
  • 5G will play a key role in achieving India’s digital goals. While the current share of 5G BTSs in total BTSs is very small, it will gradually increase as the other two operators – Vi and BSNL – launch their 5G services by 2024.

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Indonesia Premium Smartphone Shipments Grow 21.2% YoY in 2022

  • The ≥$600 price band grew 21.2% YoY. Apple and Samsung took 68.1% combined share in the band.
  • Samsung was dominant in the high-end segment ($400-$599) in 2022.
  • Indonesia’s 2022 smartphone shipments fell 12.2% YoY. The <$200 price band contributed most to the decline.
  • The $200-$399 price band saw the highest growth of 5G smartphones at 76.3% YoY.

Jakarta, London, Boston, Toronto, New Delhi, Beijing, Taipei, Seoul – February 24,2023

Indonesia’s smartphone shipments declined 12.2% YoY in 2022 on a 23.8% decline in the entry-level segment (<$200 price band), according to Counterpoint’s Monthly Indonesia Smartphone Channel Share Tracker. On the other hand, mid-range to premium smartphones experienced high growth in 2022. The premium segment (≥$600 price band) shipments grew 21.2% YoY, higher than the growth of the mid-range (18.8%) and high-end (18.2%) segments. Further, 54.5% of the premium smartphone shipments were that of newly launched models, a growth of 45.8% YoY in such shipments.

Indonesia Smartphone Shipments YoY Growth by Price Band, 2022

Counterpoint Indonesia smartphone shipment 2022 YoY

Source: Counterpoint Monthly Indonesia Channel Share Tracker, 2022

Entry-level smartphone shipments declined due to lower consumer demand against the backdrop of macroeconomic headwinds. At the same time, the consumer’s need to upgrade to higher categories could have also contributed to the decline in the entry-level segment.

The demand for an upgrade to a more reliable smartphone shot up during the COVID-19 restrictions when offices and schools were attended online. This led to an increase in the shipments of mid-range and above smartphones in Indonesia. Though the pandemic has almost ended, the trend persists. Mobile gaming is another segment that is growing and pushing the demand for smartphones from the >$200 price band.

OEMs too have been bringing various promotions and bundled offers during shopping seasons like Id al-Fitr, Harbolnas, 11.11, 12.12, holidays and year-end.

In the premium segment (≥$600), Samsung and Apple grabbed a 68.1% combined share. Also, thanks to some newly launched models, POCO, Asus, realme, Xiaomi and vivo saw a bigger presence in this category in 2022.

Apple’s iPhone 14 series was one of the most anticipated smartphone series in the country in 2022. Erajaya group and Blibli stores offered trade-ins and installment offers to attract consumers. The high demand for the iPhone 14 Pro and Pro Max 512GB and 1TB caused a temporary shortage of these models at the pre-order stage.

In the high-end segment ($400-$599), Samsung and OPPO were the top two OEMs. OPPO was supported by the Reno 7 5G and Reno 8 5G series. The 5G capability proved to be a good addition to OPPO’s strong marketing and constant promotion of camera capabilities and differentiation. Samsung was largely supported by the Galaxy A53 5G series. The launch of the Galaxy A53 5G following the Galaxy S22 launch could have presented a cheaper alternative to the S22 series for some.

Commenting on the emergence of competition in high-end to premium smartphones, Senior Analyst Febriman Abdillah said, “The ≥$400 price segment is expected to continue to grow given newer technology trends and consumers’ need to own a more reliable device with a friendlier user interface to carry out increased digital activities, like finance-related transactions. Mobile gaming has grown a lot in the last year as well. In this case, the features that consumers focus on include a long-lasting battery with fast charging, storage, camera, connectivity modes such as 4G and 5G, hotspot, Bluetooth, NFC and Wi-Fi. As competition increases, pull factors can help brands stay in the market. After-sales service and brand image can be these factors as they provide a sense of security and relevance to the consumer.”

Improved connectivity is a necessity as network technology advances. While 5G technology focuses on the industrial sector, consumers also see 5G as a technology trend that will reach them sooner or later. Push from retailers and smartphone OEMs has also helped in shaping consumer perception of future 5G needs. Therefore, 5G smartphones are expected to grow faster after the necessary infrastructure is in place. In 2022, Indonesia’s 5G smartphone shipments grew 62.2% YoY. 5G smartphones in the $200-$399 price band grew higher than other price bands at 76.3%.


In 2023, Indonesia has the potential to show more resilience compared to other countries in the SEA region. Its population and current growth trajectory will ensure a quick revival of the smartphone market. Q2 2023 onwards, there should be signs of better growth in smartphone sales, if other economic factors do not get worse.

Seeing the progress of digital transformation in this country, more demand for reliable smartphones can be expected. Abdillah said, “As the country is continuing its digital transformation, smartphones are being increasingly used as a point of connection among consumers and businesses. One reason could be the widespread use of applications as entry points for activities in the digital world. This can lead to smartphone upgrades or multi-device use.”

Feel free to contact us at for questions regarding our latest research and insights.


Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

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Analyst Contacts

Febriman Abdillah


About 50% of India Smartphone Users Planning to Buy New Device Within a Year as 5G Transition Gathers Pace: Survey

  • Samsung, Apple and OnePlus are the most preferred smartphone brands for the next purchase.
  • INR 20,000-INR 30,000 is the most preferred price band for their future smartphone purchases.
  • 5G capability is the third most important factor in deciding future smartphone purchases.

London, San Diego, Buenos Aires, New Delhi, Hong Kong, Beijing, Seoul – October 21, 2022

About half of India’s smartphone owners plan to purchase their next smartphone within a year, according to Counterpoint Research’s annual consumer smartphone study in India. Further, India’s smartphone market ASP (average selling price) is expected to rise because consumers tend to prefer a higher price band for every subsequent purchase. Also, Samsung, Apple and OnePlus are at the top as the survey respondents’ preferred smartphone brands for the next purchase. In terms of features, 5G capability is the third most important feature considered when planning the next purchase. The same factor is ranked tenth in terms of importance for current smartphone purchases.

The objective of the study was to understand the changing consumer trends and choices across past holding, current ownership and future preference for smartphones. Based on the respondents’ previous smartphone ownership, the INR 10,000-INR 15,000 price band was the sweet spot. For the current smartphone ownership, the sweet spot shifted up to the INR 15,000-INR 20,000 band. And for the respondents’ future smartphone purchases, the price band shifted further up to INR 20,000-INR 30,000.

Research Analyst Arushi Chawla said, “Smartphones are now an important part of our lives. As a result, smartphone users try to upgrade their devices with every next purchase. When purchasing a new smartphone, more than one-third of the users plan to retain their current device as an alternative/secondary phone. Also, with more exchange offers available, more than one-fourth of the respondents plan to trade in their current smartphone when purchasing the next one. Therefore, users feel comfortable buying a smartphone from a higher price band for a better experience and updated features.”

Rising Popularity of INR 20,000-INR 30,000 Price Band

Counterpoint Research_India Smartphone Consumer Study_Future Spending Preference

Source: India Smartphone Yearly Consumer Study, 2022

Looking at the brand preference for the next smartphone purchase:

  • Samsung, Apple and OnePlus are the respondents’ most preferred brands.
  • Samsung users have the strongest brand loyalty with 51% of the users who used Samsung as their previous device also using Samsung currently. Further, 43% of the current Samsung users prefer the brand for their next smartphone purchase.
  • Apple, despite having a smaller share in previous and current smartphone purchases, is the second most preferred brand (20%) for future purchases.

Top Smartphones for Current Usage and Future Purchase

Counterpoint Research_India Smartphone Consumer Study_Future Brand Preference

Source: India Smartphone Yearly Consumer Study, 2022

Chawla added, “Samsung has a strong grip over the Indian smartphone installed base. It has a widespread distribution network and launches new models around the year across most price brands. All these factors have helped Samsung develop and maintain its brand value. Therefore, in the survey, Samsung maintained its top position both in terms of past ownership and current ownership and also for future preference. Samsung is followed by Apple and OnePlus as the most preferred future preference smartphone brands. The top reasons for preferring a brand are reputation, advanced features and user interface. As a result of these factors and the aspiration to move to a higher price band when purchasing a smartphone, users tend to prefer premium smartphone brands. In addition, 5G capability becomes more important as we move up the ladder for budget preference for future smartphones. 5G is one of the main factors taken into consideration for all major smartphone brands. But 5G is the most important factor for respondents preferring Apple as their next smartphone purchase.”


The study was conducted in India using an online survey panel of a heterogeneous group of smartphone users. Responses from 1,075 users were collected using the quota sampling methodology for a better representation of the universe as per the current smartphone brand share in the market. We expect the results to have a statistical precision of +/- 4%.


Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

Analyst Contacts

Tarun Pathak

Arushi Chawla

Counterpoint Research


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Indonesia Smartphone Market Grows 11.5% YoY in Q1 2022; OPPO Stays at Top

  • Indonesia’s smartphone market grew 11.5% YoY in Q1 2022, reflecting the post-Covid revival in demand.
  • OPPO led the market with a 22.3% share, followed by vivo and Samsung at 20.6% and 17.7% respectively.
  • 5G smartphone share in the total smartphone volume reached 16% in Q1 2022 from 4% in Q1 2021.

            Jakarta, Hong Kong, London, Boston, Toronto, New Delhi, Beijing, Taipei, Seoul – May 20, 2022

Indonesia’s smartphone market grew 11.5% YoY in Q1 2022, according to Counterpoint Research’s Monthly Indonesia Smartphone Channel Share Tracker. The growth was achieved due to the economic recovery that started in the second half of 2021. Major OEMs also launched new models as well as promotional marketing campaigns during the quarter to keep up with the increased consumer demand.

Top OEMs’ Share in Indonesia Smartphone Market, Q1 2021 vs Q1 2022

Source: Counterpoint Research Monthly Indonesia Smartphone Channel Share Tracker

Indonesia’s smartphone landscape is leaning towards the low-to-mid segments (<$249) where Chinese brands like OPPO, vivo, Xiaomi and realme are aggressive. We saw several new smartphone launches in Q1 2022 which also contributed to the increased smartphone volume and impacted brand share accordingly.

OPPO remained the top brand in the market in Q1 2022 but its gap with rivals vivo and Samsung narrowed. OPPO launched its new Reno series and together with its popular A series, managed to secure its position in the low-mid segment. OPPO is committed to providing 5G smartphones at more affordable prices in 2022.

The popularity of vivo’s Y and V series continued in the low-tier and mid-tier segments. The launch of the Y75 and V23 5G models showed vivo’s push to provide more affordable 5G smartphones.

Samsung started 2022 with an improved share of 18%. The bulk of Samsung’s products in the low and middle segments, like the A and M series, worked well, supported by several new launches like the S21 FE, S22, A03 and A53. Interestingly, the S22 Ultra, the top model in the S22 series, was the preferred one in the premium segment. This model attracted not only those upgrading from the S21 series but also Note users due to its S-Pen feature.

Despite facing supply chain issues in late 2021, which brought down its share considerably, Xiaomi managed to launch the Note 11 series in late Q1 2022, showing the brand’s commitment to enter the high-end segment.

realme strengthened its position as an affordable brand by adding the C31 and Narzo series to its product portfolio for the low-tier segment. Its new flagship 9 Pro series for the affordable premium segment also received a warm welcome from consumers.

OEMs’ promotional marketing activities had started even before Ramadan festivities in April. More promotions were offered through OEMs’ online channels and in partnership with e-commerce players. The promotions included discounts, cashbacks, gifts and item bundling. All OEMs were aiming to benefit from the economic recovery and pent-up demand.

With more people in a position to visit physical stores following relaxation in pandemic restrictions, online channel penetration was up by only 1% from 17% in Q1 2022.

5G smartphone penetration reached 16% in Q1 2022, compared to 4% in Q1 2021. 5G smartphones were still focused on the mid-upper price segments, but we will see more affordable 5G smartphones later this year. OEMs have been aggressive with 5G launches, anticipating further increase in the country’s 5G infrastructure after a reduction in COVID-19 resurgences and limited economic impact of the pandemic compared to Indonesia’s neighbors.  

On the 2022 outlook, Senior Analyst Febriman Abdillah said, “Indonesia’s smartphone market will have a promising 2022 ahead. OEMs will continue to launch new models, bring more affordable 5G smartphones and drive online channel sales by partnering with e-commerce portals. The $150-$249 price range could become the fastest growing smartphone segment, accounting for 35% of the market.”

Feel free to contact us at for questions regarding our latest research and insights.



Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.


Analyst Contacts:

Febriman Abdillah

Glen Cardoza

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realme Emerges as Fastest-growing Major* 5G Brand Globally in Q4 2021

  • With a 165% YoY growth in Q4 2021, realme’s 5G smartphone shipments grew the most among all major* 5G brands.
  • This growth was fuelled by key expansion regions such as Western Europe and Latin America.
  • realme’s 5G smartphones also continued to perform well in regions such as the Middle East & North Africa and Asia-Pacific, where it has already gained a foothold.
  • Consequently, realme is now among the top five 5G smartphone brands in over 20 markets in terms of shipments.

New Delhi, Hong Kong, Seoul, London, Beijing, San Diego, Buenos Aires – March 14, 2022

realme ended 2021 with its 5G smartphone shipments growing fastest among major 5G brands in the December-ended quarter, according to the latest data from Counterpoint Research’s Market Monitor service. This was the third quarter in a row in which realme was one of the fastest-growing major 5G brands globally.

Counterpoint Research realme Emerges as Fastest-growing Major* 5G Brand Globally in Q4 2021

Commenting on realme’s 5G growth strategy, Senior Analyst Harmeet Singh Walia said, “realme has been offering a broader 5G portfolio since 2020, having grown from just two 5G smartphones at the beginning of 2020 to 15 at the beginning of 2021 and well over double of that by Q4 2021. Simultaneously, the average selling price (ASP) of these devices has declined too – from close to $270 in Q1 2020 to $250 in Q4 2021. This is despite the uptick in 5G ASP seen in the last couple of quarters due to price increases in the GT Neo Flash, Q3 Pro Carnival and V5 5G in Q3 2021 and the launch of the GT Neo 2 at $350 (wholesale price) in Q4 2021.”

Alongside its overall brand growth, much of realme’s 5G shipment growth has been fueled by its expansion in Europe, where it is the fastest-growing 5G brand. This performance is driven by Western European countries such as the UK, Italy, Spain, France and Switzerland. In each of these countries, realme is the fastest-growing brand thanks to the 8 5G and GT series.

Commenting on realme’s performance in Europe, Associate Director Jan Stryjak said, “realme was the fastest-growing major brand in Europe in 2021, having gone from strength to strength in the region. It entered the market in June 2019 and quickly found favour with its ‘flagship killer’ approach, offering high-spec devices at competitive prices.”

realme’s rapid growth in Europe will enable it to gain a greater foothold in the region, as it has done in countries in the Middle East & North Africa and Asia-Pacific regions, which constitute a majority of the 20 countries in which realme’s 5G smartphone shipments rank among the top five.

realme’s future as a major 5G brand looks bright as it continues to democratise access to 5G smartphones with the launch of its most affordable 5G smartphone, the 9 5G, at under $200 in India on 10 March 2022. This model is expected to be launched in Latin America and Europe at $200-$250 soon.

* Brands with quarterly 5G shipments of 5 million units or more in Q4 2021

Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

Analyst Contacts:

 Harmeet Singh Walia

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Jan Stryjak

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Tarun Pathak

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