US Market Declines 1.5% in 2Q19; Samsung, LG Weak while Apple Sustains Growth

US Market Declines 1.5% in 2Q19; Samsung, LG Weak while Apple Sustains Growth

Smartphone volumes fell 1.5% during the quarter mainly due to weakness of high-end Samsung and LG flagships. After record pre-sales, the S10 smartphone family sales decelerated.

   San Diego, Buenos Aires, London, New Delhi, Hong Kong, Beijing, Seoul

August 16, 2019


According to the latest research for Counterpoint’s US Smartphone Tracker Q2 2019, US sell through declined 1.5% year-over-year. The US premium market softened with holding periods continuing to increase. Upgrade rates in the Big 4 carriers averaged only 4.5%. The longer holding periods are especially significant within the high price tiers.

The OEMs who gained year-over-year were opportunistic in the low-price tiers or who were opportunistic gaining share with cost conscious consumers. Alcatel, Motorola and Coolpad saw growth in the low-price tiers. OnePlus and Google stole some of the flagship volumes which went to LG and Samsung in the past with devices priced $200 or more under the Korean flagships. Look for carriers to continue to offer more products such as the Google Pixel 3a and OnePlus 7 Pro.

Source: Counterpoint Research – Smartphone Channel Share Tracker Q2 2019

Speaking about the competitive landscape, Research Analyst Maurice Klaehne stated, “Postpaid smartphone sales were weak in Q2. All carriers saw activations fall year-on-year. Smartphone sales have been in a decline for several quarters now as longer holding periods and bring-your-own-devices (BYOD) are affecting sales. We are seeing a shift away from premium devices as Apple showed a YoY increase through the continued success of the XR as its top seller. The iPhone 8 and iPhone 7 have also picked up sales this quarter, with some prepaid channels beginning the transition from the iPhone 6s to the iPhone 7 as the main iOS workhorse.”

Source: Counterpoint Research – Smartphone Channel Share Tracker Q2 2019

Further commenting on the OEMs, Research Director Jeff Fieldhack added, “Samsung declined as Galaxy S10 sales began to waver in Q2. Samsung had a solid launch of the Galaxy S10 series but is now seeing signs of weakness. The S10e had underperformed from the beginning and sales of the S10 Plus and S10 have decelerated. Consumers are holding on to their older devices longer in anticipation of more 5G options coming out second half of 2019 and 2020. OnePlus, Alcatel, and Coolpad showed strong growth YoY. OnePlus launched the 7 Pro at T-Mobile. Alcatel continues to sell high volumes of the TCL LX in TracFone channels. It also gained another channel as it launched the Avalon V in Verizon. Coolpad made gains in Metro by T-Mobile with its Coolpad Legacy prepaid smartphone.”


Source: Counterpoint Research – Smartphone Channel Share Tracker Q2 2019

Speaking about display trends, Klaehne commented, “Volumes of six inch and higher displays reached a record 43% share of smartphone sales in Q2 2019. Most Apple and Samsung flagships now come with 6” displays and prepaid devices like the LG Stylo 4 and Motorola G7 series help boost mid and low-end sales. The newly announced Galaxy Note 10 smartphones align with this trend and will continue pushing large display smartphones in the months to come. Samsung also announced it will be ready for a relaunch in September for the Galaxy Fold. The Fold has a 7.3” unfolded display which is unprecedented for a smartphone display size. Samsung has stated it made improvements to the durability of the display and hinge. However, T-Mobile has backed out of selling the product signaling that some carriers are still hesitant about the form factor.”


This is an excerpt from our smartphone channel share tracker service across different geographies providing highly detailed insights and analysis – answering the why, backed by a solid granular sales database mapped across different channels – offline and online. For follow-up questions, email

You can also visit our Data Section (updated quarterly) to view smartphone market share Globally and from the USAChina and India


Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customized work on the above topics is provided for high precision projects.

Term of Use and Privacy Policy

Counterpoint Technology Market Research Limited


In order to access Counterpoint Technology Market Research Limited (Company or We hereafter) Web sites, you may be asked to complete a registration form. You are required to provide contact information which is used to enhance the user experience and determine whether you are a paid subscriber or not.
Personal Information When you register on we ask you for personal information. We use this information to provide you with the best advice and highest-quality service as well as with offers that we think are relevant to you. We may also contact you regarding a Web site problem or other customer service-related issues. We do not sell, share or rent personal information about you collected on Company Web sites.

How to unsubscribe and Termination

You may request to terminate your account or unsubscribe to any email subscriptions or mailing lists at any time. In accessing and using this Website, User agrees to comply with all applicable laws and agrees not to take any action that would compromise the security or viability of this Website. The Company may terminate User’s access to this Website at any time for any reason. The terms hereunder regarding Accuracy of Information and Third Party Rights shall survive termination.

Website Content and Copyright

This Website is the property of Counterpoint and is protected by international copyright law and conventions. We grant users the right to access and use the Website, so long as such use is for internal information purposes, and User does not alter, copy, disseminate, redistribute or republish any content or feature of this Website. User acknowledges that access to and use of this Website is subject to these TERMS OF USE and any expanded access or use must be approved in writing by the Company.
– Passwords are for user’s individual use
– Passwords may not be shared with others
– Users may not store documents in shared folders.
– Users may not redistribute documents to non-users unless otherwise stated in their contract terms.

Changes or Updates to the Website

The Company reserves the right to change, update or discontinue any aspect of this Website at any time without notice. Your continued use of the Website after any such change constitutes your agreement to these TERMS OF USE, as modified.
Accuracy of Information: While the information contained on this Website has been obtained from sources believed to be reliable, We disclaims all warranties as to the accuracy, completeness or adequacy of such information. User assumes sole responsibility for the use it makes of this Website to achieve his/her intended results.

Third Party Links: This Website may contain links to other third party websites, which are provided as additional resources for the convenience of Users. We do not endorse, sponsor or accept any responsibility for these third party websites, User agrees to direct any concerns relating to these third party websites to the relevant website administrator.

Cookies and Tracking

We may monitor how you use our Web sites. It is used solely for purposes of enabling us to provide you with a personalized Web site experience.
This data may also be used in the aggregate, to identify appropriate product offerings and subscription plans.
Cookies may be set in order to identify you and determine your access privileges. Cookies are simply identifiers. You have the ability to delete cookie files from your hard disk drive.