Overview:
To understand the latest consumer behavior, we conducted a multi-country consumer research study (including UK). This report covered smartphone consumer behavior in UK, including past purchase history, future purchase intention, the effect of COVID-19 on smartphone purchase intention, spending on apps, etc.
Table of Contents:
- Key Takeaways
- Past Purchase History
- Past Purchase
- Spend on Current Phone
- Past Purchase Location
- Reason for Choosing a location
- Top Information Sources
- Satisfaction Level
- Future Purchase Preference
- Future Brand Preference
- Future Purchase and Spending Preference
- Most important factors when making your next mobile phone purchase decision
- Preferred location of future purchase
- Location Preference: Past Vs Future Purchase
- Key Reasons for Choosing Locations
- COVID-19 Pandemic Effect on Consumer Buying Behavior
- Effect on Smartphone Buying Plan
- Effect on Smartphone Budget
- Attitude toward China and Made-in-China Products
- Spending on Apps
- Monthly Spending on Apps by category
Number of Pages: 33
Author: Pavel Naiya
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