Smartphone Weekly Update

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January Week 4 (24th -30th, 2021)

“Overall, iPhone 12 is likely to remain the volume driver for Apple through the quarter.  The iPhone upgrades in the upcoming months will also push volumes of older iPhone in the refurb segment. The secondary market was also hit by COVID, and the iPhone upgrade season will help offset some of the decline.” – Jeff Fieldhack

Monthly Market Pulse Key Highlights

Global smartphone sell-through declined (YoY); shortages across supply chains dragging down production.

  • Global smartphone sell-through declined (9% YoY) in October as key markets decline. However, the sell-through improved 5% month over month driven by Apple.

Key Markets – China, US and EU drove the Global YoY sales decline

  • China’s smartphone market continued to decline steeply (-22% YoY) in October. There are several factors driving this. The negative macroeconomic environment has left consumers with lower disposable income. In addition, the increasing ASP of smartphones have lengthened the replacement cycles. While Huawei is scaling down fast in the region, other brands aren’t moving fast enough to fill the gap; there is some patriotic sympathy towards Huawei.

Premium segment rebounds driven by Apple

  • The premium segment gained in October driven by Apple iPhone 12 series and the Samsung Galaxy Note 20 Ultra 5G.
Smartphone OEM Market Share

smartphone oem market share

In addition to a comprehensive global handset market analysis, the Counterpoint Market Pulse also contains country-level smartphone, global hardware feature and hit model analyses. Use the link below for more information.

Source: Counterpoint Market Pulse November 2021. Click here for more information

Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customized work on the above topics is provided for high precision projects.

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