iOS vs Android Quarterly Market Share
Published Date: 23rd November 2023
The global smartphone OS landscape is dominated by Android and iOS, with a small presence of HarmonyOS. Android is the clear leader with a market share of 81% in Q3 2023. iOS has a market share of 16%. Showing promising growth, Huawei’s HarmonyOS has captured a 3% share.
Android is popular among smartphone brands due to its deep-rooted experience in software and its open-platform nature. This helps brands produce custom operating systems to meet the specific requirements and preferences of their target consumers. Android does not face any strong competition in the ecosystem outside of iOS.
iOS is strong in developed markets and has begun to gain momentum in emerging markets. Consumers in emerging markets are becoming more mature and willing to spend more to buy phones like iPhones, which have strong brand value.
HarmonyOS almost doubled its smartphone sales volume in Q3 2023 compared to Q3 2022. HarmonyOS is steadily increasing its market share due to the loyal user base of Huawei phones in China. Almost all of its sales are in China. HarmonyOS’ further success is uncertain as its acceptance by non-China consumers and other brands is challenging due to the lack of Google Mobile Services (GMS).
Global Share |
Q4 2021 |
Q1 2022 |
Q2 2022 |
Q3 2022 |
Q4 2022 |
Q1 2023 |
Q2 2023 |
Q3 2023 |
Android | 78% | 81% | 83% | 82% | 76% | 78% | 81% | 81% |
iOS | 21% | 18% | 16% | 17% | 22% | 20% | 17% | 16% |
Harmony | 1% | 1% | 1% | 1% | 2% | 2% | 2% | 3% |
Total | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% |
China Share |
Q4 2021 |
Q1 2022 |
Q2 2022 |
Q3 2022 |
Q4 2022 |
Q1 2023 |
Q2 2023 |
Q3 2023 |
Android | 74% | 79% | 80% | 77% | 68% | 72% | 72% | 73% |
iOS | 23% | 18% | 15% | 15% | 24% | 20% | 17% | 14% |
Harmony | 3% | 3% | 5% | 8% | 8% | 8% | 11% | 13% |
Total | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% |
USA Share |
Q4 2021 |
Q1 2022 |
Q2 2022 |
Q3 2022 |
Q4 2022 |
Q1 2023 |
Q2 2023 |
Q3 2023 |
Android | 43% | 52% | 54% | 50% | 43% | 48% | 48% | 45% |
iOS | 57% | 48% | 46% | 50% | 57% | 52% | 52% | 55% |
Total | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% |
India Share |
Q4 2021 |
Q1 2022 |
Q2 2022 |
Q3 2022 |
Q4 2022 |
Q1 2023 |
Q2 2023 |
Q3 2023 |
Android | 95% | 96% | 97% | 97% | 94% | 94% | 95% | 94% |
iOS | 5% | 4% | 3% | 3% | 6% | 6% | 5% | 6% |
Total | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% |