Businesses often struggle to bring their connected products to market due to complexities related to the IoT infrastructure. Managing multiple vendors, and choosing the right hardware, firmware, and connectivity services are some of the challenges that businesses face. Telenor’s IoT Complete addresses this market gap by offering end-to-end solutions for businesses.
At MWC 2024, Mohit Agrawal, Associate Director at Counterpoint Research, met with Magnus Petersson, Business Development Manager, IoT Complete, at Telenor IoT, to talk about the company’s innovative solution.
The Interview
Key Takeaways from the discussion:
End-to-end service provider:
• Telenor IoT Complete offers a seamless connectivity experience for businesses looking to connect their products.
• Eliminates the need to develop hardware, firmware, and manage connectivity.
• Reduces lengthy development time, enabling businesses to market faster with Telenor’s pre-built solutions.
Supports a wide range of verticals and applications like:
• Water management such as pumps and distribution.
• HVAC for heating and cooling of air.
• Force machines, forklifts, excavators.
• Security cameras, sensors, burglar alarms.
Plug-and-play simplicity:
• The Telenor IoT Complete platform comes with a user-friendly portal enabling easy and streamlined configuration and setup.
• Faster deployment with ready-to-configure IoT infrastructure, which helps in freeing up resources to focus on core business challenges.
Analyst Takeaways:
• Despite its huge potential, IoT has not lived up to expectations due to the fragmentation in the value chain. The fragmentation leads to issues around interoperability, security, and longer development time.
• Increasingly, the key industry players are looking to provide end-to-end solutions to their customers involving hardware, software, and connectivity. The Telenor IoT Complete platform aims to remove the friction points in the IoT value chain. Qualcomm’s Aware platform, which was launched in 2023, had a similar objective.
• The Telenor IoT Complete platform will drastically reduce the time to market by providing access to certified hardware, connectivity, and applications managed through APIs and a portal. This platform not only reduces complexity but also reduces upfront cost, which will likely drive IoT adoption.
