2010年后,随着智能硬件产业链的完善,全球产业链分工不断细化,终端品牌厂商逐渐倾向于专注在前沿探索型技术研发、产品营销、品牌升级及售后服务方面,把主流产品的研发、设计或制造委外给专业的ODM(Original Design Manufacturing,即原始设计制造商), IDH (Independent Design House,即独立设计公司) 或者EMS(Electronic Manufacturing Service,即电子制造服务商)。

其中,ODM模式能够为品牌厂商提供从产品研发、物料采购、生产制造到物流管控的 “一条龙” 服务。这种全方位的服务为品牌厂商带来的优势包括:1) 提高新品开发及产品迭代效率;2)优化物料采购成本;3)分担供应链管控压力;4) 提高大规模生产效率,同时灵活响应短期激增的生产需求。此外,ODM也是帮助品牌将前沿技术从高端市场普及到大众市场、关键零部件技术整机产品级转化、为品牌丰富产品组合、增加产品竞争力的重要合作伙伴。



Counterpoint Research “全球三大件”(智能手机+笔记本电脑+平板电脑)龙头ODM IDH出货量(单位:百万台)
数据来源:Counterpoint Global ODM/IDH Tracker 2020


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