Our Q4-2019 Market Monitor report has been published. We release one Infographic in each quarter to summarize the handset and smartphone market activities in a single page.

Some quick observations from the smartphone market:

• Global smartphone shipments grew 2% YoY reaching 401.1 million units in Q4 2019.
• MEA (14% YoY) grew the highest, followed by India (12% YoY).
• World’s largest smartphone market, China, declined 10% YoY. This was its 8th consecutive quarterly decline.
• After two years, Apple gained the top spot in the global smartphone market. Shipments for Apple grew 10% YoY even without a 5G variant.
• Huawei* registered a decline (6% YoY) for the first time after 2017 Q4.  The aggressive shipments in China, where it grew 12% YoY, was unable to offset the global decline in all the other regions.
• Xiaomi grew 28% YoY even though it declined 17% YoY in China. The overseas expansion over the last few years has made it less dependent on its home market.
• Vivo surpassed OPPO for the first time since 2015 Q2, to become the 5th largest brand in 2019 Q4. OPPO slipped out of the top 5.
• Samsung’s growth slowed down to 1% YoY during the quarter.

Some quick observations from the feature phone market:

• Global feature phone shipments declined 12% annually reaching  105.5 million units in Q4 2019.
• MEA captured over 38% of the global feature phone market. Feature phone shipments in MEA grew 10% YoY during the quarter.
• Transsion Group led the global feature phone market capturing over 29% of the market share.
• Alcatel led the feature phone market in North America driven by the GoFlip series.
• KaiOS continued to expand into Africa and entered the Pakistan market as well by launching the cheapest smart feature phone globally (11 USD).

Use the button below to download the PDF version of the Q4 2019 Infographic: