Our Q1-2019 Market Monitor report has been published. We release one Infographic in each quarter to summarize the handset and smartphone market activities in a single page.

Some quick observations from the smartphone market:

  • Global smartphone shipments declined 6% annually reaching 341 million units in Q1 2019. This was the sixth consecutive quarter of smartphone market decline.
  • India (+4% YoY) was the only region of positive growth. All other regions declined with North America declining the most at 10% YoY.
  • Top 5 OEMs captured 61% of the global smartphone market volumes and 82% of the total smartphone market revenues.
  • Samsung led the smartphone market by volume but declined 8% YoY.  The success of S10 series and restructuring of portfolio will provide Samsung momentum in the coming quarters.
  • Increasing ASP, long holding periods, declining value proposition and US-China trade war led Apple shipments to decline 20% YoY.
  • BBK Group (which owns OPPO, Realme, vivo and OnePlus brands) is collectively the world’s third largest manufacturer. All its brands registered growth during the quarter.
  • Apple captured 33% share of overall smartphone revenue down from a 38% share in 2018 Q1. Overall smartphone market ASP remained flat annually and declined 8% sequentially.

Some quick observations from the Feature phone market:

  • Global feature phone shipments declined 31% annually reaching  95 million units in Q1 2019.
  • Middle East and Africa have surpassed India to become the largest feature phone market. It contributed to one-third of the total feature phone shipments in 2019Q1.
  • India and MEA together captured 64% of the global feature phone market in Q1 2019.
  • Shipments for Jio declined 59% YoY due to inventory build-up. Jio drove the India feature phone market decline (52% YoY) in Q1 2019.
  • HMD captured the top spot in the feature phone segment in Q1 2019.

Use this button to download the PDF version of the Q1 2019 Infographic: