Infographic: 2021 | Hearables (TWS)

TWS Market Share by Brand:

  • The global TWS hearables market sales in 2021 grew 24% YoY to 299.6 million units. Despite the COVID-19 pandemic impact throughout the year, new products entered the market with more features, like ANC (Active Noise Cancellation) and expanded playtime, at affordable prices.
  • TWS market leader Apple saw a slight increase of 5% YoY in its unit sales but its market share fell to 26%. Driven by its new models, Samsung saw a robust growth of 33% YoY to maintain its share of 7%.
  • Among other brands, Skullcandy and boAt showed noticeable growth, as they became key players in major regions like North America, Europe and India.

TWS Market Share by Region:

  • All regions except North America showed YoY growth in 2021. Asia-Pacific (excluding China) had the biggest share, surpassing North America for the first time.
  • Despite the COVID-19 pandemic impact throughout the year, most regions grew driven by new products with more features at affordable prices.
  • In particular, smartphone OEMs continued to focus on TWS products to expand their smart ecosystem, resulting in increased competition and sales in the market.

Read the full press release here.

Counterpoint Research TWS Hearables Market Share 2021

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