What Google’s Headphone Jack Reversal Means for the Industry at Large

When general consumers are forced to buy wireless earbuds, a majority gravitate to the Apple AirPods. A study conducted by Counterpoint Research revealed that AirPods hold a strong 60 percent of the true wireless market. Jabra trails in second and Samsung in third. The Huawei FreeBuds are the eighth most popular pair. Huawei is the only company listed, aside from Apple, that removed the headphone jack. That’s right, no Google Pixel Buds or OnePlus Bullets Wireless in sight. Suffice to say, the competition played right into Apple’s hands.

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