Global Smartwatch Shipments Market Share Q4 2022

February 23, 2023

This page represents the global smartwatch market share based on shipments by quarter (from 2021-2022) by top brands.

Source: Global Smartwatch Shipments by Model Quarterly Tracker

DOWNLOAD:
(Use the buttons below to download the complete chart)

 

 

Global Smartwatch Shipments Market Share (Q2 2021 – Q4 2022)
Brands Q2
2021		 Q3
2021		 Q4
2021		 Q1
2022		 Q2
2022		 Q3
2022		 Q4
2022
Apple 31% 23% 38% 36% 29% 26% 43%
Samsung 7% 14% 10% 10% 9% 12% 8%
Huawei 9% 5% 8% 7% 7% 6% 7%
Noise 2% 4% 3% 3% 6% 9% 5%
Imoo 6% 6% 4% 3% 4% 4% 3%
Others 45% 48% 37% 41% 45% 43% 34%

Highlights:

  • The global smartwatch market contracted by 2% YoY despite the growth of Apple market share by 11% YoY in Q4 2022.
  • Apple watch market share reached 43% in Q4 2022 in terms of shipments. This is the highest ever smartwatch market share for Apple since Q2 2021.
  • NAM and India were the only regions that showed a YoY growth, with good performance from Apple and India brands from the respective region. However, most of the other brands underperformed in the quarter during the unfavorable market environment.
  • HLOS and Basic smartwatches grew 3% and 10% YoY, respectively. Kids and Hybrid/Digital types declined by 44% and 24% YoY, respectively.

We also have a detailed smartwatch shipments model tracker available for subscribing clients:

                  

*Data on this page is updated every quarter

This data represents the global smartwatch market share by quarter (from 2020-2022) by top brands. For detailed insights on the data/tracker, please reach out to us at contact(at)counterpointresearch.com. If you are a member of the press, please contact us at press(at)counterpointresearch.com for any media enquiries.

Disclaimer: The data, charts and other visuals on this page are the exclusive property of Counterpoint Research. While we encourage free use and sharing of all the data on this page, we do request that you always attribute Counterpoint Research