China Smartphone Market Share: By Quarter

Counterpoint China Smartphone Quarterly Market Data (2019Q1 – 2020Q2)Source: MOBILE DEVICES MONITOR – Q2 2020 (Vendor Region Countries)

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China Smartphone Quarterly Market Data (2019Q1 – 2020Q2)

China Smartphone Shipments Market Share (%)
Brands 2019 Q1 2019 Q2 2019 Q3 2019 Q4 2020 Q1 2020 Q2
Huawei 34% 35% 40% 35% 41% 46%
vivo 19% 18% 19% 17% 17% 16%
Oppo 18% 19% 18% 16% 15% 16%
Xiaomi 12% 11% 8% 9% 11% 10%
Apple 9% 6% 8% 14% 9% 8%
Samsung 1% 1% 1% 0% 1% 0%
Others 7% 10% 6% 9% 6% 4%


*Ranking is according to latest quarter.
#Huawei includes HONOR

Highlights:

  • Smartphone sales in China declined 17% YoY in Q2 2020. However, the sales increased 9% QoQ indicating some signs of recovery.
  • Huawei captured a massive 60% share of the 5G smartphone market.
  • Huawei reached its highest ever share in China capturing 46% of sales volumes.
  • Apple was the fastest-growing OEM (32% YoY) during the quarter.

Click here to read about the China smartphone market in Q2 2020.

The smartphone market share numbers are from:

              

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Data on this page is updated every quarter

This data represents the Chinese smartphone market share by quarter (from 2018-2020) by top OEMs.

For detailed insights on the data, please reach out to us at contact(at)counterpointresearch.com. If you are a member of the press, please contact us at press(at)counterpointresearch.com for any media enquiries.


Q1 2020 Highlights

  • China’s Smartphone sales fell by 22% YoY (Year-on-Year) in Q1 2020.
  • Except for Huawei, all major OEMs underwent YoY decline.
  • However,5G smartphone sales grew sequentially by about 120%. 5G smartphones now capture over 15% of the total smartphone sales.
  • Apple and Huawei group, managed to increase market share from the same period last year, clearly out-performing the overall market in Q1 2020

Counterpoint China Smartphone Shipments Market Share Q1 2020

China Smartphone Shipments Market Share (%)
Brands 2019 Q1 2019 Q2 2019 Q3 2019 Q4 2020 Q1
Huawei 34% 35% 40% 35% 41%
vivo 19% 18% 19% 17% 17%
Oppo 18% 19% 18% 16% 15%
Xiaomi 12% 11% 8% 9% 11%
Apple 9% 6% 8% 14% 9%
Meizu 1% 1% 1% 1% 0%
Others 7% 10% 6% 8% 7%

*Ranking is according to latest quarter.
#Huawei includes HONOR

Q4 2019 Highlights

  • China’s smartphone market declined for the 10th consecutive quarter in Q4 2019. The decline is expected to continue in the coming quarters due to the impact of nCoV. Top 5 OEMs captured 90% of the total market during the quarter as compared to 87% a year ago. This is an indication of the ongoing consolidation in the market. 
  • Huawei (including HONOR) leads the Chinese smartphone market capturing over one-third of the total smartphone shipments. The OEM has concentrated its efforts in the home market post the trade ban which helped it grow 12% YoY in the region. China now contributes to 60% of the global shipments for Huawei.
  • Oppo (19% YoY), Vivo (11% YoY) and Xiaomi (8% YoY) all declined during the quarter. Amidst the declining home market, the OEMs have been expanding overseas to attain growth.
  • Apple grew 6% YoY driven by the popularity of the iPhone 11 series, which was the first iPhone with dual cameras and launched at a price lesser than its predecessor.
  • China led the global 5G market contributing to over 67% of the total 5G shipments in 2019 Q4. This was driven by Huawei (including HONOR), which alone shipped over 6 million 5G devices in the region during the quarter. 

Counterpoint China Smartphone Marketshare Q4 2019

China Smartphone Share (%) 2018

Q4

2019

Q1

2019

Q2

2019

Q3

2019

Q4

Huawei# 28% 34% 35% 40% 35%
vivo 19% 19% 18% 19% 17%
Oppo 20% 18% 19% 18% 16%
Apple 12% 9% 6% 8% 14%
Xiaomi 9% 12% 11% 8% 9%
Meizu 2% 1% 1% 1% 1%
Others 10% 7% 10% 6% 8%
*Ranking is according to latest quarter.
#Huawei includes HONOR

Q3 2019 Highlights

  • Huawei (including the HONOR brand) leads the Chinese smartphone market with its market share growing to 40%, a record high. Huawei’s total shipments in Q3 reached 41.5 million units.
  • For Vivo, the X27, Y93, and Y3 series were the highlights in terms of contribution to sales. While for OPPO, the A9 shipped nearly five million units in the third quarter, making it the best-selling model of the quarter according to our model sales tracker.
  • Xiaomi sales continued to decline 38% YoY with the onslaught from Honor brand on one side, and Oppo A-series and Vivo Y-series on the other.
  • Apple‘s iPhone sales were down 14% YoY. However, Apple’s price corrections with iPhone 11 and XR as well as introducing a new palette of colors, have stimulated demand during the last week of September offsetting the sharp annual decline during July and August.

Counterpoint China Smartphone Market Q3 2019

China Smartphone Share (%) 2018

Q3

2018

Q4

2019

Q1

2019

Q2

2019

Q3

Huawei# 23% 28% 34% 35% 40%
vivo 21% 19% 19% 18% 19%
Oppo 21% 20% 18% 19% 18%
Xiaomi 13% 9% 12% 11% 8%
Apple 9% 12% 9% 6% 8%
Meizu 2% 2% 1% 1% 1%
Others 11% 10% 7% 10% 6%
*Ranking is according to latest quarter.
#Huawei includes HONOR

Q2 2019 Highlights

  • Huawei (including the HONOR brand) leads the Chinese smartphone market with its market share growing to 36%, reaching a record high.
  • Overall, with almost 19% market share for both OPPO and Vivo, the brands became the second and third largest brands in China, respectively.
  • Xiaomi is still in the recovery stage in Q2 when compared to last year but increased 8% QoQ.
  • Apple‘s iPhones shipped less than six million, with a 6% market share, the lowest level in a year.

Counterpoint China Smartphone Market Q2 2019

China Smartphone Share (%) 2018

Q2

2018

Q3

2018

Q4

2019

Q1

2019

Q2

Huawei# 26% 23% 28% 34% 35%
Oppo 18% 21% 19% 18% 19%
vivo 19% 21% 20% 19% 18%
Xiaomi 13% 13% 9% 12% 11%
Apple 8% 9% 12% 9% 6%
Meizu 2% 2% 2% 1% 1%
Others 14% 11% 10% 7% 10%
*Ranking is according to latest quarter.
#Huawei includes HONOR

Q1 2019 Highlights

  • As the largest smartphone market in the world, the start of 2019 continues the sluggishness from H2 2018.
  • The sustained decline can be attributed to the overall economic downturn in China which has resulted in consumers’ prolonged replacement cycles for smartphones.
  • Consumer demand continues to remain divided. While some are delaying smartphone upgrades others are buying other electronic products to satisfy their desire for freshness.
  • In addition, other factors affecting sales in Q1 2019 includes the lack of new product launches.

Counterpoint China Smartphone Market Q1 2019

China Smartphone Share (%) 2018

Q1

2018

Q2

2018

Q3

2018

Q4

2019

Q1

Huawei# 22% 26% 23% 28% 34%
vivo 16% 18% 21% 19% 19%
Oppo 18% 19% 21% 20% 18%
Xiaomi 13% 13% 13% 9% 12%
Apple 13% 8% 9% 12% 9%
Samsung 1% 1% 1% 1% 1%
Others 15% 14% 11% 10% 7%
*Ranking is according to latest quarter.
#Huawei includes HONOR

Q4 2018 Highlights

  • Huawei (including Honor) was firmly the market leader in China in 2018, capturing 25% market share. We saw outstanding contributions from the Nova series in 2018.
  • OPPO and vivo’s market share did not change much compared to 2017, but their sales have declined slightly.
  • Apple’s volume dropped 12% YoY due to its high-ticket price and impact from competitors. But it still has the highest sales revenue among all brands.

china Q4 2018

China Smartphone Share (%) 2017Q4 2018Q1 2018Q2 2018Q3 2018Q4
Huawei 20% 22% 26% 23% 28%
Oppo 17% 18% 19% 21% 20%
vivo 15% 16% 18% 21% 19%
Apple 15% 13% 8% 9% 12%
Xiaomi 15% 13% 13% 13% 9%
Meizu 3% 3% 2% 2% 2%
Others 15% 15% 14% 11% 10%
*Ranking is according to latest quarter.

Q3 2018 Highlights

  • Market consolidation is apparent in China, with the top five OEMs capturing 86% of smartphone share in Q3, increasing from less than 80% in the same period last year.
  • Huawei (including Honor) was the market leader in terms of both sales volume and growth momentum in Q3, with its leadership position fixed in China, capturing 23% market share.
  • vivo with 4% YoY growth was the second best-selling brand in Q3 capturing 21% market share.

China Q3 2018

China Smartphone Share (%) 2017Q3 2017Q4 2018Q1 2018Q2 2018Q3
Huawei 19% 20% 22% 26% 23%
Oppo 19% 17% 18% 19% 21%
vivo 19% 15% 16% 18% 21%
Xiaomi 14% 15% 13% 13% 13%
Apple 10% 15% 13% 8% 9%
Meizu 4% 3% 3% 2% 2%
Others 15% 15% 15% 14% 11%
*Ranking is according to latest quarter.

Q2 2018 Highlights

  • OPPO and Vivo secured one spot each on the bestselling models list with their flagships, the R15 and the X21.
  • Apple iPhone X continue to surpass iPhone 8 sales in China due to decline in price and offers running during the quarter.
  • Honor 7C was the fifth best selling model during the quarter. One of the key reasons for the success of Honor 7C was its aggressive pricing (RMB 1100) & sales during 618 festival.

China Q2 2018

China Smartphone Share (%) 2017Q2 2017Q3 2017Q4 2018Q1 2018Q2
Huawei 20% 19% 20% 22% 26%
Oppo 19% 19% 17% 18% 19%
vivo 17% 19% 15% 16% 18%
Xiaomi 13% 14% 15% 13% 13%
Apple 8% 10% 15% 13% 8%
Meizu 4% 4% 3% 3% 2%
Others 19% 15% 15% 15% 14%
*Ranking is according to latest quarter.

Q1 2018 Highlights

  • Huawei continues to lead the Chinese smartphone market with 22% market share followed by OPPO and vivo with 18% and 16% share respectively
  • Xiaomi (+51%) and Apple (+32%) were the fastest growing brands among the top five
  • Xiaomi was the fastest growing brand in China during the quarter. The growth was driven by Xiaomi’s expansion in the offline segment with aggressive promotions
  • By the end of Q1 2018 four out of the top five smartphone OEMs had already launched their devices with notch displays in China
  • Apple is now back to YoY growth in the first quarter since Q1 2015, which is an indication that its older generation iPhone user base is now upgrading

China Q1 2018

China Smartphone Share (%) 2017Q1 2017Q2 2017Q3 2017Q4 2018Q1
Huawei 20% 20% 19% 20% 22%
Oppo 17% 19% 19% 17% 18%
vivo 17% 17% 19% 15% 16%
Apple 10% 8% 10% 15% 13%
Xiaomi 8% 13% 14% 15% 13%
Samsung 3% 3% 3% 1% 1%
Others 25% 20% 16% 17% 17%
*Ranking is according to latest quarter.