BoM Analysis – Samsung Accounts for More Than 50% of BoM Cost in Google’s Pixel 7 Pro
- Samsung plays a critical role in strengthening Google’s presence in the high-end segment and contributes to more than half of the Google Pixel 7 Pro’s bill of materials (BoM) cost.
- Samsung Display exclusively supplies the model’s brand-new screen, which accounts for around 20% of the BoM cost.
- Google ranks second in terms of cost contribution, accounting for over 7% of the model’s BoM cost.
Producing a 128GB Pixel 7 Pro mmWave smartphone costs Google around $413, according to the latest BoM analysis by Counterpoint’s component research practice.
Google Endows the Pixel 7 Pro with Higher Processing Power
Tensor G2 is Google’s custom silicon, jointly developed with Samsung LSI. The silicon is manufactured at Samsung Foundry’s 5nm process node. The main chipset has the re-designed GPU and new generation Tensor Processing Unit (TPU) blocks. Leveraging the larger Mali G710 cores, the new GPU is expected to deliver a better gaming experience while the enhanced TPU is set to be more efficient in handling AI-computing tasks.
Google made minor upgrades in the Tensor G2’s octa-core CPU architecture. The dual performance cores were updated to the Cortex-A78 (2.35GHz) from the Cortex-A76 (2.25GHz), and the prime Cortex-X1 super-cores were clocked at a slightly higher frequency at 2.85GHz.
Accordingly, the Tensor G2 is estimated to cost $10 more than its predecessor. Together with the Titan M2 security co-processor, which is also self-designed, Google accounts for more than 7% of the Pixel 7 Pro’s total component cost.
More Design Wins by Samsung
Samsung is the exclusive supplier of the 6.7-inch OLED screen used in Google’s Pixel 7 Pro. The display has a resolution of 1440 x 3120 pixels that allows users to view pictures and videos is sharp detail. It also supports LTPO-based 10~120Hz adaptive refresh rate for longer battery life and smooth displaying. Compared with the previous generation, the new screen supports up to 1500nit brightness for clearer display in sunlight. Because of the high specifications, the screen is still the most expensive component and takes up a significant portion of the Pixel 7 Pro’s BoM cost.
Meanwhile, Samsung plays a critical role in building the Pixel 7 Pro’s imaging system. In addition to the Samsung ISOCELL GN1, which continues to power the main camera, Samsung LSI’s image sensors are also used in the periscope and front selfie cameras. SEMCO is still the major producer of the triple rear camera modules.
Samsung is also at the core of the Pixel 7 Pro’s cellular communication system. It provides not only the 5G baseband, transceivers and power trackers for sub-6GHz bands, but also enables the mmWave in the Pixel 7 Pro jointly with Murata.
Moreover, Samsung provides multiple PMIC components that serve as the foundation of the power and audio design in Google’s Pixel 7 Pro.
Other Component Suppliers
Skyworks is the biggest beneficiary from the Pixel 7 Pro’s RF front-end subsystem where it had numerous design wins including the Tx module, one low-band PAMiD module, two UHB 5G-sub6Hz PA integrated modules, as well as diversity and other front-end modules for both cellular and Wi-Fi. Skyworks is followed by muRata, which provides the mmWave module and SAW filters, while Qorvo provides the MHB PAMiD module and UWB Transceiver.
In terms of memory, SK Hynix is the supplier for Pixel 7 Pro’s 128GB NAND Flash, which supports the UFS gen 3.1 standard. Meanwhile, Micron and Samsung together provide the 12GB LPDDR5.
The lithium-ion polymer battery used in the Pixel 7 Pro has a capacity of 5000mAh, rated at 19.25Whr. The battery is packaged by Sunwoda Electronic and the cell is supplied by ATL. The Quick Charging IC, which charges up to 23W, is sourced from NXP while the Wireless Charging IC is from IDT.
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