Philippines Smartphone Shipments Fall 9% YoY in Q1 2023; realme Leads

realme led the market with a 21% share, followed closely by Samsung at 20%. Shipments in the $200-$400 and $400-$600 price bands 22% and 24% YoY…

Vietnam’s Smartphone Market Drops 30% in Q1 2023, Biggest Q1 Decline Ever

Samsung led the market in Q1 2023 with 30% share, Apple was the only brand to grow YoY >$600 price band captured record high 24% shipment share…

Apple Shines in a Declining Southeast Asia Smartphone Market

Smartphone shipments in Southeast Asia’s five key markets* declined 13% YoY in Q1 2023. Apple’s shipments increased by 18% YoY during the same…

Apple Refurbished Smartphone Volumes Grew 16% YoY Globally in 2022

Refurbished iPhone Volumes Grew 16% YoY Globally in 2022

Refurbished smartphone sales grew 5% globally but China saw a 17% YoY decline. Apple captured 49% of the global refurbished smartphone market in…

Entry-level Smartphone Shipments Bounce Back in Key SEA Countries, Up 28% QoQ in Q4 2022

Entry-level Smartphone Shipments Bounce Back in Key SEA Countries, Up 28% QoQ in Q4 2022

2022 saw a 13% YoY decline in smartphone shipments in key Southeast Asian countries*. All countries witnessed a YoY drop in shipments through 2022…

Smartphone Sustainability Touching New Highs with Apple and Samsung in the Lead, but is it enough

Smartphone Sustainability Touching New Highs with Apple, Samsung in the Lead, But is it Enough?

More and more smartphone OEMs are adopting the circular approach. Apple and Samsung stand out as leaders in sustainable initiatives. Each of the top…

5G Smartphones Grab 47per Share of Thailands Overall Q3 2022 Shipments Ultra-premium Shipments Jump 32per YoY

5G Smartphones Grab 47% Share of Thailand’s Overall Q3 2022 Shipments; Ultra-premium Shipments Jump 32% YoY

Apple led the ultra-premium segment with Samsung a distant second. Thailand’s overall smartphone shipments fell 12% YoY in Q3 2022. Samsung took the…

Philippines Smartphone Shipments Flat in Q3 2022; Premium Segment Surges 115%

realme led the market during the quarter, followed by Samsung and vivo. Transsion Group brands’ (Infinix, itel and TECNO) shipments grew 67% YoY in…

Premium Smartphone Shipments Grow 43% YoY in Q3 2022 in Key SEA Markets

Premium Smartphone Shipments Grow 29% YoY in Q3 2022 in Key SEA Markets

Premium smartphone (>$400) shipments grew 29% YoY while the <$200 price band shipments fell 24%. Overall Southeast Asia smartphone shipments…

Apple Refurbished ASPs Witnessing a Shift in US Due to 5G

Apple Refurbished ASPs Witnessing a Shift in US Due to 5G

Even as older iPhone models lose value, Apple continues to be the leader in refurbished smartphones globally and in the US. The ASPs of iPhones in…

Philippines Smartphone Shipments Decline 3% YoY in Q2 2022 Apple Fastest Growing Brand

Philippines Smartphone Shipments Decline 3% YoY in Q2 2022; Apple Fastest Growing Brand

The Philippines’ Q2 2022 smartphone shipments declined 3% YoY to 4.7 million units. Apple, Infinix and TECNO were major YoY gainers in terms of…

Thailand Premium Smartphone Market Grew 22% YoY in Q2 2022 Even as Overall Shipments Fell 17% YoY

Thailand Premium Smartphone Market Grew 22% YoY in Q2 2022 Even as Overall Shipments Fell 17% YoY

Thailand’s smartphone shipments fell 17% YoY in Q2 2022 to 4.2 million units. 5G volumes increased 20% YoY with OPPO and Samsung leading the…

Southeast Asia Cant Get Enough of Smartphone Gaming

Southeast Asia Can’t Get Enough of Smartphone Gaming

Gaming as an industry has been growing in leaps and bounds globally. While consoles and PCs are widely used platforms, the smartphone gaming…

Malaysia’s Smartphone, Telecom Ecosystem Looking for Much Needed Synergy

Malaysia’s Smartphone, Telecom Ecosystem Looking for Much-needed Synergy

Malaysia’s smartphone market went through its seasonal dip in volumes in Q1 2022, but there were other factors at play as well. According to…

Thailand Smartphone Shipments Down 10% YoY in Q1 2022 on Sluggish Economy, Supply Constraints

Thailand Smartphone Shipments Down 10% YoY in Q1 2022 on Sluggish Economy, Supply Constraints

Samsung’s well-planned distribution in Thailand helped it take the lead with an 18.7% market share in Q1 2022, followed by OPPO with 17.4%. A…

Global Refurbished Smartphone Market Beats Expectations Grows 15% YoY

Global Refurbished Smartphone Market Beats Expectations, Grows 15% YoY

Apple maintained its lead in the secondary market even as Samsung inched closer. ASPs (average selling prices) of refurbished smartphones increased…

Thailand Smartphone Shipments Grow 3% YoY in 2021 OPPO Takes Top Spot as Multiple Brands Hit Their Highest Ever Shipments

Thailand Smartphone Shipments Grow 3% YoY in 2021; OPPO Takes Top Spot

Thailand’s smartphone market saw a flattish 3% YoY growth in 2021. Shipments bounced back in Q4 2021 to meet YoY levels after a low-performing Q3…

Key Southeast Asian Countries’ Smartphone Shipments Cross Pre-pandemic Levels in 2021; Xiaomi, realme, Apple Achieve Highest Ever Volumes

Key Southeast Asian Countries’ Smartphone Shipments Cross Pre-pandemic Levels in 2021; Xiaomi, realme, Apple Achieve Highest Ever Volumes

Key Southeast Asian countries’ (Indonesia, Thailand, Philippines and Vietnam) smartphone shipments were highest ever in a calendar year in 2021,…