Apple iPhone Market Share: 2007 to 2021

Apple iPhone Shipments: Annual

Apple iPhone shipments (M units)
Year 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
Shipments 3.7 13.1 24.9 47.5 93 135.8 153.4 192.6 231.5 215.2 215.83 206.26 195.6 201.1 237.9

Apple iPhone Market Share: Annual

Apple iPhone market share
Year 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
Market Share 3% 9% 14% 15% 18% 18% 15% 15% 16% 14% 14% 14% 13% 15% 17%

Apple iPhone Shipments: By Quarter 

Apple iPhone Shipments (in Millions)
Quarter Q4
2019
Q1
2020
Q2
2020
Q3
2020
Q4
2020
Q1
2021
Q2
2021
Q3
2021
Q4
2021
Shipments (in Mn) 72.3 40.0 37.5 41.7 81.9 59.5 48.9 48.0 81.5

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Apple iPhone Market Share: By Quarter

Apple iPhone Shipments Market Share (%)
Quarter Q4
2019
Q1
2020
Q2
2020
Q3
2020
Q4
2020
Q1
2021
Q2
2021
Q3
2021
Q4
2021
Shipments Market Share (in %) 18% 14% 14% 11% 21% 17% 15% 14% 22%

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Source: Counterpoint Apple iPhone Shipments Market Tracker

Apple Market Share Analysis:

  • Apple surpassed Samsung to take the number one spot in Q4 2021 with smartphone shipments increasing by 70% QoQ to 81.5 million units in Q4 2021, despite remaining flat YoY.
  • Apple recorded their highest-ever annual shipments of 237.9 million units in 2021 driven by successful launch of iPhone 13 series and consistent performance of iPhone 12 series.

For a more detailed Apple iPhone shipments tracker, click below:

              

For detailed insights on the data, please reach out to us at sales(at)counterpointresearch.com. If you are a member of the press, please contact us at press(at)counterpointresearch.com for any media enquiries.

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