Apple Grew 17% YoY in Canada Defying the Global iPhone Sales Trend

Apple’s global sales declined 6% YoY, but it grew volumes 17% YoY and 36% QoQ in Q3 2019 in Canada. This was largely driven by the introduction of Equipment Installation Plan (EIPs), and the popularity of the iPhone XR.

“Carriers have been providing device financing options through EIPs since early Q3 2019, which has made the latest premium devices more affordable and helped Apple boost its share. Furthermore, the launch of the new iPhone 11 series and in particular the iPhone 11, launched at a lower price, helped the brand grow. The coinciding price cut of the iPhone XR further increased sales”, commented, Research Analyst, Abhilash Kumar.

Canada’s smartphone sales grew 6% QoQ and remained flat YoY. According to Counterpoint Research’s finding. Apple leads the smartphone market followed by Samsung. The two brands contribute to more than 85% of the Canada smartphone market. Other top players in the market are LG, Google and Huawei.

Discussing the overall market, Research Analyst, Maurice Klaehne said, “Canada, like the US, has seen elongated holding periods combined with low carrier churn rates. In consequence, the market has stagnated. Moreover, it is a premium market where people prefer previous generation flagship devices from Apple and Samsung. But with EIPs becoming available, the latest flagship models will likely be the preference. This is why around 75% of sales are for devices above $400.”

Market Summary:

  • Apple grew 17% YoY and 28% QoQ in Q3 2019.
  • More than 85% of the market is captured by Apple and Samsung.
  • EIP and the new iPhone 11 series launch helped Apple grow significantly.
  • Affordable premium and premium devices are more popular than low-mid range phones.
  • KaiOS smart feature phones more popular than simple feature phones.
  • Lower memory variants of flagships are more popular than the higher memory variants.