Webinar: Channel Strategy for Handset OEMs to Capture Next Half a Billion Smartphone Users in India

Watch our Associate Director, Tarun Pathak, live on the ET Telecom Webinar at 12.00 PM on 17th October 2019. Click here to register for the webinar.

Channel Strategy for Handset OEMs to Capture Next Half a Billion Smartphone Users in India

India is the second-largest and one of the fastest-growing smartphone markets in the world. Still only a third of its population is using smartphones. This makes India an attractive destination for the players in the mobile ecosystem to target the growing internet userbase. In such a scenario solid channel strategy is critical to leverage the growth potential here.In fact channel strategy has been one of the differentiators for the brands which successfully entered and grew in this market over the past few years.
In this webinar we will discuss whether a similar strategy will help OEMs to capture the next half a billion new smartphone users in the coming years or channel strategy will undergo some changes to drive expansion in India.

Discussion Points
· Why a strong channel strategy crucial to a market like India?
· India Smartphone sales split by channels
· Growth of Manufacturing in India – incentives, ODM setups
· Platform Updates/OEM Updates · Outlook and Key Takeaways

Who Should Attend
· Handset makers
· Component makers
· Original Equipment Makers
· Original Device Makers
· Policy Makers
· Analysts