Top

Chinese Players Capture Half of Vietnam Smartphone Market in Q2 2021

Hong Kong, Beijing, Taipei, Seoul, New Delhi, London, Boston, Toronto – Aug 2, 2021

Vietnam’s smartphone shipments witnessed an 11% YoY growth in Q2 2021, with Chinese OEMs capturing around half of the market, according to Counterpoint Research’s Monthly Vietnam Channel Share Tracker. Pent-up demand and a new user base coming from the feature phone segment largely contributed to this growth.

Compared to the past seasonal trends, the market performed well during the first two months of the quarter while the third one witnessed a drastic fall in shipments as Vietnam faced its highest ever spike in COVID-19 cases.

Samsung topped in the market with a 37% share riding on the Galaxy M31, Galaxy A12 and Galaxy A02s as top models. Xiaomi captured the second spot with a 17% share driven by the Redmi 9 series and Note 10 series. OPPO and vivo took the third and fourth spots respectively. The OPPO A series smartphones were the volume driver for the brand while the Y-series grabbed the share for vivo in Vietnam. Apple continued to do well in Vietnam and became the fifth largest smartphone brand in the market. Vietnamese consumers hold a greater aspirational value for Apple, which helps the brand.

Smartphone Shipment Share of Top 5 Brands in Vietnam, Q2 2021 vs Q2 2020

Vietnam smartphone market Counterpoint
Source: Counterpoint Research Monthly Vietnam Channel Share Tracker, June 2021

Research Associate Debasish Jana said, “The Vietnamese smartphone market is constantly growing. Multiple factors are driving this growth, such as the shift towards smartphones from feature phones, increased economic stability and promotions from OEMs.”

He added that online channels were increasingly playing a significant role in the market, especially after the pandemic. With COVID restrictions shutting down offline stores, the online channel share rose YoY during the quarter to capture 14% of the total smartphone market.

Vietnam has already started its 5G trials, with Viettel becoming the country’s first operator to do so. Vinaphone and VNPT will follow suit. Although it may take a couple of years to have a countrywide 5G network, we can consider this a good start. Currently, 5G capable smartphones have a 14% share of the Vietnamese market. We can expect it to grow in the coming days as operators are gearing up to launch 5G services.

Although Vietnam is currently going through a fresh wave of the pandemic, we expect it to bounce back soon as it has contained the surge quite well in the past.

Background:

Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

Analyst Contacts:

Debasish Jana

Tarun Pathak
  Twitter Logo - PNG and Vector - Logo Download

Follow Counterpoint Research
press(at)counterpointresearch.com
   

Related Posts

Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customized work on the above topics is provided for high precision projects.

Term of Use and Privacy Policy

Counterpoint Technology Market Research Limited

Registration

In order to access Counterpoint Technology Market Research Limited (Company or We hereafter) Web sites, you may be asked to complete a registration form. You are required to provide contact information which is used to enhance the user experience and determine whether you are a paid subscriber or not.
Personal Information When you register on we ask you for personal information. We use this information to provide you with the best advice and highest-quality service as well as with offers that we think are relevant to you. We may also contact you regarding a Web site problem or other customer service-related issues. We do not sell, share or rent personal information about you collected on Company Web sites.

How to unsubscribe and Termination

You may request to terminate your account or unsubscribe to any email subscriptions or mailing lists at any time. In accessing and using this Website, User agrees to comply with all applicable laws and agrees not to take any action that would compromise the security or viability of this Website. The Company may terminate User’s access to this Website at any time for any reason. The terms hereunder regarding Accuracy of Information and Third Party Rights shall survive termination.

Website Content and Copyright

This Website is the property of Counterpoint and is protected by international copyright law and conventions. We grant users the right to access and use the Website, so long as such use is for internal information purposes, and User does not alter, copy, disseminate, redistribute or republish any content or feature of this Website. User acknowledges that access to and use of this Website is subject to these TERMS OF USE and any expanded access or use must be approved in writing by the Company.
– Passwords are for user’s individual use
– Passwords may not be shared with others
– Users may not store documents in shared folders.
– Users may not redistribute documents to non-users unless otherwise stated in their contract terms.

Changes or Updates to the Website

The Company reserves the right to change, update or discontinue any aspect of this Website at any time without notice. Your continued use of the Website after any such change constitutes your agreement to these TERMS OF USE, as modified.
Accuracy of Information: While the information contained on this Website has been obtained from sources believed to be reliable, We disclaims all warranties as to the accuracy, completeness or adequacy of such information. User assumes sole responsibility for the use it makes of this Website to achieve his/her intended results.

Third Party Links: This Website may contain links to other third party websites, which are provided as additional resources for the convenience of Users. We do not endorse, sponsor or accept any responsibility for these third party websites, User agrees to direct any concerns relating to these third party websites to the relevant website administrator.

Cookies and Tracking

We may monitor how you use our Web sites. It is used solely for purposes of enabling us to provide you with a personalized Web site experience.
This data may also be used in the aggregate, to identify appropriate product offerings and subscription plans.
Cookies may be set in order to identify you and determine your access privileges. Cookies are simply identifiers. You have the ability to delete cookie files from your hard disk drive.