UK: One-Fourth of the Respondents Are Interested in Spending $600 and Above on Their Next Smartphone


To understand the latest consumer behavior, we conducted a multi-country consumer research study (including UK). This report covered smartphone consumer behavior in UK, including past purchase history, future purchase intention, the effect of COVID-19 on smartphone purchase intention, spending on apps, etc.

Table of Contents:

  • Key Takeaways
  • Past Purchase History
    • Past Purchase
    • Spend on Current Phone
    • Past Purchase Location
    • Reason for Choosing a location
    • Top Information Sources
    • Satisfaction Level
  • Future Purchase Preference
    • Future Brand Preference
    • Future Purchase and Spending Preference
    • Most important factors when making your next mobile phone purchase decision
    • Preferred location of future purchase
    • Location Preference: Past Vs Future Purchase
    • Key Reasons for Choosing Locations
  • COVID-19 Pandemic Effect on Consumer Buying Behavior
    • Effect on Smartphone Buying Plan
    • Effect on Smartphone Budget
    • Attitude toward China and Made-in-China Products
  • Spending on Apps
    • Monthly Spending on Apps by category

Number of Pages: 33
Author: Pavel Naiya

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