Overview:

To understand the latest consumer behavior, we conducted a multi-country consumer research study (including UK). This report covered smartphone consumer behavior in UK, including past purchase history, future purchase intention, the effect of COVID-19 on smartphone purchase intention, spending on apps, etc.

Table of Contents:

• Key Takeaways
• Past Purchase History
  • Past Purchase
  • Spend on Current Phone
  • Past Purchase Location
  • Reason for Choosing a location
  • Top Information Sources
  • Satisfaction Level
• Future Purchase Preference
  • Future Brand Preference
  • Future Purchase and Spending Preference
  • Most important factors when making your next mobile phone purchase decision
  • Preferred location of future purchase
  • Location Preference: Past Vs Future Purchase
  • Key Reasons for Choosing Locations
• COVID-19 Pandemic Effect on Consumer Buying Behavior
  • Effect on Smartphone Buying Plan
  • Effect on Smartphone Budget
  • Attitude toward China and Made-in-China Products
• Spending on Apps
  • Monthly Spending on Apps by category

Number of Pages: 33
Author: Pavel Naiya

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