Entry-level Smartphone Shipments Bounce Back in Key SEA Countries, Up 28% QoQ in Q4 2022

Entry-level Smartphone Shipments Bounce Back in Key SEA Countries, Up 28% QoQ in Q4 2022

2022 saw a 13% YoY decline in smartphone shipments in key Southeast Asian countries*. All countries witnessed a YoY drop in shipments through 2022…

Premium Smartphone Shipments Grow 43% YoY in Q3 2022 in Key SEA Markets

Premium Smartphone Shipments Grow 29% YoY in Q3 2022 in Key SEA Markets

Premium smartphone (>$400) shipments grew 29% YoY while the <$200 price band shipments fell 24%. Overall Southeast Asia smartphone shipments…

counterpoint podcast 57 SEA market macroeconomic headwinds

Podcast #57 – Will 5G Offset Macroeconomic Weakness in SEA Smartphone Market?

Southeast Asia, one of the world’s most promising markets, saw its smartphone shipments decline in Q2 2022. But despite this, Thailand’s premium…

Southeast Asia Cant Get Enough of Smartphone Gaming

Southeast Asia Can’t Get Enough of Smartphone Gaming

Gaming as an industry has been growing in leaps and bounds globally. While consoles and PCs are widely used platforms, the smartphone gaming…

Malaysia’s Smartphone, Telecom Ecosystem Looking for Much Needed Synergy

Malaysia’s Smartphone, Telecom Ecosystem Looking for Much-needed Synergy

Malaysia’s smartphone market went through its seasonal dip in volumes in Q1 2022, but there were other factors at play as well. According to…

Thailand Smartphone Shipments Grow 3% YoY in 2021 OPPO Takes Top Spot as Multiple Brands Hit Their Highest Ever Shipments

Thailand Smartphone Shipments Grow 3% YoY in 2021; OPPO Takes Top Spot

Thailand’s smartphone market saw a flattish 3% YoY growth in 2021. Shipments bounced back in Q4 2021 to meet YoY levels after a low-performing Q3…

Philippines Smartphone Shipments up 5% YoY in 2021; Samsung Takes No.1 Spot With Stronger Supply Chain

Philippines’ smartphone shipments increased 5% YoY in 2021 but decreased 10% YoY in Q4 2021. Samsung led the market in 2021 with a 22.4% share,…

Key Southeast Asian Countries’ Smartphone Shipments Cross Pre-pandemic Levels in 2021; Xiaomi, realme, Apple Achieve Highest Ever Volumes

Key Southeast Asian Countries’ Smartphone Shipments Cross Pre-pandemic Levels in 2021; Xiaomi, realme, Apple Achieve Highest Ever Volumes

Key Southeast Asian countries’ (Indonesia, Thailand, Philippines and Vietnam) smartphone shipments were highest ever in a calendar year in 2021,…

Vietnam Street View, Vietnam Smartphone

Vietnam Smartphone Shipments Double QoQ in Q4 2021, Up 15% YoY; Samsung Retains Top Spot

Vietnam’s smartphone shipments soared 104% QoQ in Q4 2021. Samsung retained the top spot, capturing 28% share, followed by vivo (18%) and OPPO(17%).…

Thailand Smartphone Shipments in Q3 2021 Dropped 14% YoY But 5G Shipments Are Highest Ever

Hong Kong, London, Boston, Toronto, New Delhi, Beijing, Taipei, Seoul – November 22, 2021 Thailand’s smartphone shipments decreased by 14% YoY in Q3…

Telecom, E-commerce Central to China’s Renewed Focus on Southeast Asia

Telecom, E-commerce Central to China’s Renewed Focus on Southeast Asia

Southeast Asia holds great potential for growth in the technology and e-commerce sectors. It has a comparatively young and tech-savvy demographic…

Smartphone Online Sales

Online Smartphone Sales in Key SEA Countries at Record High in Aug

Southeast Asia (SEA) has been facing a fresh wave of COVID-19 for the past three months. While the cases are coming down in most of the region, full…

Southeast Asia Perks Up, Boosts Smartphones

Southeast Asia Perks Up, Boosts Smartphones

Southeast Asia (SEA) has been showing consistent economic promise for a while now. The changing landscape is giving the smartphone sector a…

iPhone 12 series devices are the best-selling 5G smartphones in 3 out of the 4 Key SEA markets

iPhone 12 Devices Top List of Best-selling 5G Smartphones in 3 out of 4 Key SEA Markets

Apple and OPPO’s 5G smartphones topped the best-selling 5G models’ lists in key Southeast Asian (SEA) countries in Q2 2021, according to Counterpoint…

Counterpoint Research Indonesia Smartphone Shipments up 28% YoY in Q2 2021; Xiaomi Grabs Top Spot for First Time

Indonesia Smartphone Shipments up 28% YoY in Q2 2021; Xiaomi Grabs Top Spot for First Time

Hong Kong, Boston, Toronto, London, New Delhi, Beijing, Taipei, Seoul – September 15, 2021   Smartphone shipments in Indonesia recorded solid growth…

Counterpoint Thailand Q2 2021 Smartphone PR

Thailand Smartphone Shipments up 18% YoY in Q2 2021; 5G Shipments Highest in SEA

Hong Kong, London, Boston, Toronto, New Delhi, Beijing, Taipei, Seoul – August 11, 2021 Thailand smartphone shipments grew 18% YoY in Q2 2021,…

Ho Chi Minh City, Saigon, Smartphone, VinSmart, ODM

Will Vietnam Produce Another VinSmart?

In May this year, Vietnam’s Vingroup announced that its subsidiary VinSmart would stop manufacturing smartphones and televisions. “The production of…

Chinese Players Capture Half of Vietnam Smartphone Market in Q2 2021 Counterpoint

Chinese Players Capture Half of Vietnam Smartphone Market in Q2 2021

Hong Kong, Beijing, Taipei, Seoul, New Delhi, London, Boston, Toronto – Aug 2, 2021 Vietnam’s smartphone shipments witnessed an 11% YoY growth in Q2…