Apple’s Revenue “Super Cycle”

Everyone has been less bullish or skeptical if Apple this time will witness a "Super Cycle" for demand of its new iPhone X, 8 series portfolio like…

Counterpoint Survey: How Popular is iPhone X with Chinese Consumers?

Apple surpassed Samsung to become the top smartphone brand globally during Q4 2017 (see here) though Apple's traction in China peaked with the…

Apple Sells a Record 22 Million iPhones in USA During 4Q17

According to the latest research from Counterpoint’s Market Pulse program, the US market sold-through 51.2m smartphones during the holiday season…