Five Observations from Last Week’s iPhone 12 Launch

Apple officially began selling its newest iPhone 12 and iPhone 12 Pro last week. The iPhone 12 mini and iPhone 12 Pro Max hit the stores November 13.…

counterpoint podcast jan

Podcast: iPhone 12 to Make 5G Mainstream in Europe

The COVID-19 pandemic followed by lockdowns caused the European smartphone market to decline in Q1 2020 and Q2 2020. But as restrictions started…

Three Improvements Apple Made for Cameras of its iPhone 12 Pros

Three Improvements Apple Made for Cameras of its iPhone 12 Pros

On October 13, Apple released its iPhone 12 series, including the iPhone 12, iPhone 12 mini, iPhone 12 Pro and the iPhone 12 Pro Max. Much of the…

Apple to Outperform Global Smartphone Market in 2020; iPhone Refresh to See Significant Upgrade Cycle in Q4

Counterpoint Research expects Apple sell-in volumes to grow 4% YoY in 2020. Global smartphone market will retract by 10% in 2020. iPhone 12 family…