Apple: Thinking Inside the Box

Apple removes chargers and earphones from the boxes In a unique and courageous move, Apple has disrupted the legacy packaging of smartphones by…

counterpoint wwdc hero

iOS 14 to macOS Big Sur and Apple Silicon, Top Announcements from WWDC 2020

Last week, Apple held its annual developer conference, WWDC, which was different than the past few years. Instead of having developers and…

Counterpoint: India Premium Smartphone Market Q1 2020

Samsung Recaptures Top Spot in India Premium Smartphone Segment During Q1 2020

India's smartphone shipments in the premium segment (>₹30,000 or roughly >US$400) grew 21% YoY with the market-driven by new launches and…

Counterpoint - China Smartphone Market Q4 2019 - Apple Regains With iPhone 11 Series

Apple Regains Popularity in China With iPhone 11 Series

According to Counterpoint’s latest Market Monitor data, Apple’s market share in China in Q4 2019 rose to 14%, the highest level since 2018. Apple’s…

Counterpoint Global Smartphone Market – Apple Gained Top Spot in Q4 2019; Huawei Surpassed Apple

Global Smartphone Market – Apple Gained the Top Spot in Q4 2019 While Huawei Surpassed Apple to Become the Second-Largest Brand in CY 2019

Global smartphone market returns to quarterly growth (3% YoY) in Q4 2019, but declined (1% YoY) in 2019 overall Apple iPhone shipments grew in 11%…

Counterpoint Apple Store iPhone 11

Apple Quarterly Results Eclipse Expectations; iPhone Drives the Quarter

Apple results in their largest quarter of the year were above expectations. The big driver was iPhone sales. Many believed this would be a…

Apple Grew 17% YoY in Canada Defying the Global iPhone Sales Trend

Apple’s global sales declined 6% YoY, but it grew volumes 17% YoY and 36% QoQ in Q3 2019 in Canada. This was largely driven by the introduction of…

Early Look Into Q3 2019 US Smartphone Sales Shows Weakness, but Apple iPhone Launch Above Expectations

The US market sold through 11.3 million smartphones in August. This is down 4% when compared with August 2018. When looking at how Q3 is shaping up,…

Tim Cook on stage at Apple’s September 10, 2019 event.

What Apple Announced in the Steve Jobs Theatre

Apple had its yearly pilgrimage to the orchard above the Apple campus to announce new hardware. As usual, the Steve Jobs Theatre was packed with both…