Counterpoint Research Insights - India Festive Season 2021 Outlook and Expectations

India 2021 Festive Season to See Record Smartphone Sales at $7.6 Billion

The smartphone retail average selling price (ASP) during the festive season will grow 14% to reach its highest ever at $230. High consumer demand in…

No Let-up in India Refurbished Smartphone Market Boom

No Let-up in India Refurbished Smartphone Market Boom

India is a booming market for pre-owned smartphones. The market showed its potential in 2019 when it grew the most globally. Even in 2020, the second…

counterpoint podcast india smartphone market second wave

Podcast: COVID-19 Second Wave to Test Resilience of India’s Growing Smartphone Market

As India battles a more virulent second wave of COVID-19, lockdown-like restrictions have been imposed across several states. This has impacted…

Counterpoint Research - India Online Smartphone Channel Analysis - Q2 2020

Online Channel Share Increases to 43% in the Indian Smartphone Market in Q2 2020 As Consumers Preferred Contact-Less Shopping Experience

Amazon held its highest ever 47% share among online channels Flipkart led the sub-INR 10,000 segment with more than 50% share in online channels…

OPPO’s Smartphone Performance in India: An In-Depth Analysis of Their Marketing Strategies and Implications

Objective: This report analyzes OPPO India’s performance with respect to competition. This report provides an overview of OPPO India Shipments and…

Samsung Topples Xiaomi to Regain Number One Position in India in Q2 2018

Top five brands captured 82% of the total smartphone market; OnePlus (284%), Honor (188%) and Xiaomi (112%) were the fastest growing smartphone…