India Smartphone Shipments Decline 9% YoY in 2022, Premium Segment Share Hits Double Digits for First Time
Premium segment (>INR 30,000 or ~$365) contributed 11% to India’s smartphone shipments and 35% to market revenue in 2022, the highest ever.…
Quarterly Firsts: India Smartphone Shipments Show YoY Q3 Decline, iPhone Model Tops India Shipment Chart
India’s smartphone shipments declined 11% YoY in Q3 2022 to reach over 45 million units. Xiaomi led the market with a 21% shipment share, closely…
India 2021 Festive Season to See Record Smartphone Sales at $7.6 Billion
The smartphone retail average selling price (ASP) during the festive season will grow 14% to reach its highest ever at $230. High consumer demand in…
No Let-up in India Refurbished Smartphone Market Boom
India is a booming market for pre-owned smartphones. The market showed its potential in 2019 when it grew the most globally. Even in 2020, the second…
Podcast: COVID-19 Second Wave to Test Resilience of India’s Growing Smartphone Market
As India battles a more virulent second wave of COVID-19, lockdown-like restrictions have been imposed across several states. This has impacted…
Online Channel Share Increases to 43% in the Indian Smartphone Market in Q2 2020 As Consumers Preferred Contact-Less Shopping Experience
Amazon held its highest ever 47% share among online channels Flipkart led the sub-INR 10,000 segment with more than 50% share in online channels…
OPPO’s Smartphone Performance in India: An In-Depth Analysis of Their Marketing Strategies and Implications
Objective: This report analyzes OPPO India’s performance with respect to competition. This report provides an overview of OPPO India Shipments and…
Samsung Topples Xiaomi to Regain Number One Position in India in Q2 2018
Top five brands captured 82% of the total smartphone market; OnePlus (284%), Honor (188%) and Xiaomi (112%) were the fastest growing smartphone…