Counterpoint Research Can POCO Scale New Heights as Independent Brand?

Can POCO Scale New Heights as Independent Brand?

In 2020, Xiaomi spun off POCO as an independent company. Though POCO has separate management, it utilizes Xiaomi’s R&D capabilities, supply…

Counterpoint Research - India Online Smartphone Channel Analysis - Q2 2020

Online Channel Share Increases to 43% in the Indian Smartphone Market in Q2 2020 As Consumers Preferred Contact-Less Shopping Experience

Amazon held its highest ever 47% share among online channels Flipkart led the sub-INR 10,000 segment with more than 50% share in online channels…

Counterpoint Online Smartphone Channel Shipments

Smartphone Online Channel Shipments Share Reached Highest Ever in India During Q3 2019

Overview: Smartphone shipments in the online channel reached their highest ever share of 46% during Q3 2019, according to the latest research from…

CY 2017: Exclusive Models Across Price Points Drove Online Smartphone Shipments by 23% Annually in the Indian Market

Flipkart and Xiaomi grew the overall smartphone demand whereas Amazon and OnePlus grew the demand in premium segment across online channels…