Counterpoint Research

BoM Analysis: Xiaomi’s 12S Ultra Costs $516 After Camera, SoC, Display Upgrades to 11 Ultra

With the release of the Xiaomi 12S series in early July, Xiaomi has further expanded its flagship portfolio in its home market. The new series is…

HONOR Magic4 Ultimate Review: Impressive Camera Capabilities, Smooth Gaming Experience

The HONOR Magic4 Ultimate has a curved 6.81-inch LTPO screen and a Penta-camera setup at the back. Under the hood is a Snapdragon 8 Gen 1 SoC, a…

Smartphone Cameras Continue Steep Advances as Software Drives Innovation In New Directions

Boston, Toronto, London, New Delhi, Beijing, Taipei, Seoul – June 8, 2022 Counterpoint Research hosts webinar around innovation in smartphone…

Whitepaper: Smartphone Imaging Trends: New Directions Capturing Magic Moments

Overview:  The camera has always been a major component of the smartphone and a key selling point among consumers. In the past, smartphone cameras…

Smartphone Imaging Trends: New Directions Capturing Magic Moments

Over the last few years, steady upgrades in CMOS image sensor (CIS) technology combined with the evolution of chipsets – and the improvements in AI…

50MP Image Sensors to Retain Growth Momentum in 2022

Beijing, Boston, San Diego, Buenos Aires, London, New Delhi, Hong Kong, Seoul – April 6, 2022 Huawei’s P40 series was the first to use 50MP image…

Cameras In Focus as Smartphone Image Sensors Hit Milestone

Boston, Toronto, London, New Delhi, Beijing, Taipei, Seoul – November 18, 2021 Smartphone imaging systems will continue to see strong hardware…

Smartphone Brands Bet on Under-display Camera for Full-screen Display

Beijing, Boston, Toronto, London, New Delhi, Hong Kong, Taipei, Seoul - July 30, 2021 Under-display camera technology is at the core of the pursuit…

Counterpoint Research Smartphone Primary Camera Resolution Continues to Improve Amid Growing Pressure on BoM Cost

Smartphone Primary Camera Resolution Continues to Improve Amid Growing Pressure on BoM Cost

Beijing, Boston, Toronto, London, New Delhi, Hong Kong, Taipei, Seoul - July 6, 2021 For the rear main camera, demand for 48MP and above resolution…

Counterpoint Research Technology Convergence Clicks in Smartphone Cameras

Technology Convergence Clicks in Smartphone Cameras

Beijing, Boston, San Diego, Buenos Aires, London, New Delhi, Hong Kong, Seoul – April 21, 2021 Smartphone cameras have become an integral part of…

Three Improvements Apple Made for Cameras of its iPhone 12 Pros

Three Improvements Apple Made for Cameras of its iPhone 12 Pros

On October 13, Apple released its iPhone 12 series, including the iPhone 12, iPhone 12 mini, iPhone 12 Pro and the iPhone 12 Pro Max. Much of the…

OnePlus 8T Front

OnePlus 8T: Some Upgrades and a Robust Charger

This week, OnePlus launched its mid-year refresh model in the OnePlus 8 series, the OnePlus 8T. OnePlus has released “T” models since the OnePlus 3T…

TCL 10 Pro_ A competitive Android value smartphone

TCL 10 Pro: A Competitive Android Value Smartphone

The number four smartphone OEM in the US, TCL, has launched a feature-rich smartphone focused on a premium AMOLED display, four rear cameras, and a…

Galaxy S20 Zooms in on the Smartphone Camera Trends to Come This Year

Samsung’s recently launched Galaxy S20 series reveals several key camera trends we are likely to see for premium smartphones this year. They include…

Mobile Camera

Smartphone CIS Market to Hit US$12 Billion by 2020

CIS (CMOS Image Sensor) has become one of the most vibrant fields in the semiconductors business, with an annual revenue growth rate of up to 10%.…

Camera Smartphone

Smartphone OEMs are Keen on Enhancing Camera Megapixels

Global smartphone sell-in volumes in Q1 2019 fell for a sixth consecutive quarter, according to the latest data from Counterpoint Research. As a…

ADAS to Double Automotive Image Sensor Shipments by 2023

 US and Europe account for two-thirds of global demand, but China growing faster Stringent safety regulations driving exponential growth globally.…

Huawei — Does the P in P8 stand for Persistence?

When asked how Huawei is planning to address the issue of developing a strong brand personality, one of the marketing leads for its Consumer Group…