Counterpoint Research

BoM Analysis: Xiaomi’s 12S Ultra Costs $516 After Camera, SoC, Display Upgrades to 11 Ultra

With the release of the Xiaomi 12S series in early July, Xiaomi has further expanded its flagship portfolio in its home market. The new series is…

BoM Research: iPhone 12 Pro Max Teardown Analysis

BoM Analysis Service: Key Device Component Prices

This iPhone BoM analysis is part of our Components Service – BoM Research, which helps clients understand component price trends across smartphones,…

Counterpoint Research Smartphone Primary Camera Resolution Continues to Improve Amid Growing Pressure on BoM Cost

Smartphone Primary Camera Resolution Continues to Improve Amid Growing Pressure on BoM Cost

Beijing, Boston, Toronto, London, New Delhi, Hong Kong, Taipei, Seoul - July 6, 2021 For the rear main camera, demand for 48MP and above resolution…

Counterpoint Research BoM Analysis Apple Watch Series 6 Costs $136 to Produce

BoM Analysis: Apple Watch Series 6 Costs $136 to Produce

Boston, Beijing, San Diego, Hong Kong, Buenos Aires, London, New Delhi, Seoul – June 1, 2021 Apple dominates the global smartwatch market. Ease of…

Counterpoint Research - BoM Analysis Galaxy S21 Ultra Costs 7% Less Than Galaxy S20 Ultra 5G

BoM Analysis: Galaxy S21 Ultra Costs 7% Less Than Galaxy S20 Ultra 5G

Beijing, Boston, Toronto, London, New Delhi, Hong Kong, Taipei, Seoul - April 22, 2021 The Galaxy S21 series makes a big leap in computing…

BoM Analysis: iPhone 12 Costs 21% More Than iPhone 11

The blended materials cost for the iPhone 12 with 128GB NAND flash is nearly $415, a 21% increase over the iPhone 11. In the iPhone 12, Apple’s…

counterpoint samsung galaxy note 20 ultra 5g pr

Galaxy Note 20 Ultra 5G costs $549 to Make and Highlights Qualcomm & Samsung’s Semiconductor Prowess

Seoul, Taipei, Hong Kong, Beijing, New Delhi, London, Boston, Los Angeles, Buenos Aires September 9th, 2020 The premium flagship smartphone segment…

Teardown and BoM Analysis for Xiaomi Pocophone F1

POCO F1 is the first phone from POCO, Xiaomi’s sub-brand. Xiaomi decided to release a mid-to-high end model to take on increasing competition from…

iPhone XS

BoM Analysis for iPhone XS

Overview: The report is a breakdown analysis of the Bill of Materials covering the components that constitute the Apple iPhone XS. This will help in…