Q1 2022: boAt Leads India Neckband Market Followed by OnePlus

boAt led the market with a 25.7% share, while OnePlus and realme took the second and third spots respectively. The INR 1,000-INR 2,000 price band…

India Smartwatch Market Grows 173% YoY in Q1 2022; Noise Leads, Fire-Boltt Takes Second Spot for First Time

Noise led the market in Q1 2022 (January-March) with a 23% share. Fire-Boltt took the second spot for the first time with a 21% share. boAt…

Infographic: 2021 | Hearables (TWS)

TWS Market Share by Brand: The global TWS hearables market sales in 2021 grew 24% YoY to 299.6 million units. Despite the COVID-19 pandemic impact…

India Smartwatch Market Sees Record 274% Growth in 2021; Local Brand Noise Remains Leader

Domestic brands captured over 75% of the total market shipments. Noise led the market in 2021 with a 27% share, while boAt captured the top spot in…

50% of Current TWS Users in India likely to Upgrade Within a Year_Survey

50% of Current TWS Users in India Likely to Upgrade Within a Year: Survey

About 60% of the current TWS users plan to stick to TWS for their next hearable purchase. Battery life, sound clarity and call quality will be the…

India Smartwatch Market Records Highest Ever Shipments in Q3 2021; Local Brands Take 75% Share

Noise maintained its lead for the fifth consecutive quarter. boAt Storm remained the most popular model. Fire-Boltt registered tremendous QoQ growth…

India TWS Shipments Reach Record 8 mn in Q3 2021; boAt Continues to Dominate while Apple Bounces Back

boAt set the record of being the leader for the fifth consecutive quarter with 171% YoY growth. The top five brands reached their highest ever…

India Smartwatch Shipments Triple YoY in Q2 2021, Noise Maintains Lead

Noise continued to maintain its lead for the fourth consecutive quarter. boAt Storm topped the best-selling model chart for the quarter. Over 70% of…

India TWS Shipments up 68% YoY in Q2 2021 With boAt Maintaining Lead

boAt maintained its lead for the fourth successive quarter in Q2 2021, posting 426% YoY growth. OnePlus and realme captured the second and third…

Counterpoint Research India TWS Shipments up 156% YoY in Q1 2021; boAt Leads for Third Consecutive Quarter

India TWS Shipments up 156% YoY in Q1 2021; boAt Leads for Third Consecutive Quarter

London, Hong Kong, Boston, Toronto, New Delhi, Beijing, Taipei, Seoul – June 2, 2021 boAt maintained its lead in India’s TWS market in Q1 2021,…

India TWS Shipments Cross 10 Million, Post 641% YoY Growth in Q4 2020

The top three brands contributed almost half of the total shipments in Q4 2020. boAt led the India TWS market, contributing one-third of total…

India TWS Market, Q3 2020

India TWS Shipments Grow 723% YoY in Q3 2020, Led by boAt, Xiaomi, realme

The top three brands contributed almost half of the total shipments in Q3 2020. boAt emerged as the leading brand with 18% market share while Xiaomi…