May 27, 2022
Q1 2022: boAt Leads India Neckband Market Followed by OnePlus
boAt led the market with a 25.7% share, while OnePlus and realme took the second and third spots respectively. The INR 1,000-INR 2,000 price band…
May 5, 2022
India Smartwatch Market Grows 173% YoY in Q1 2022; Noise Leads, Fire-Boltt Takes Second Spot for First Time
Noise led the market in Q1 2022 (January-March) with a 23% share. Fire-Boltt took the second spot for the first time with a 21% share. boAt…
March 23, 2022
Infographic: 2021 | Hearables (TWS)
TWS Market Share by Brand: The global TWS hearables market sales in 2021 grew 24% YoY to 299.6 million units. Despite the COVID-19 pandemic impact…
February 9, 2022
India Smartwatch Market Sees Record 274% Growth in 2021; Local Brand Noise Remains Leader
Domestic brands captured over 75% of the total market shipments. Noise led the market in 2021 with a 27% share, while boAt captured the top spot in…
December 22, 2021
50% of Current TWS Users in India Likely to Upgrade Within a Year: Survey
About 60% of the current TWS users plan to stick to TWS for their next hearable purchase. Battery life, sound clarity and call quality will be the…
November 9, 2021
India Smartwatch Market Records Highest Ever Shipments in Q3 2021; Local Brands Take 75% Share
Noise maintained its lead for the fifth consecutive quarter. boAt Storm remained the most popular model. Fire-Boltt registered tremendous QoQ growth…
November 2, 2021
India TWS Shipments Reach Record 8 mn in Q3 2021; boAt Continues to Dominate while Apple Bounces Back
boAt set the record of being the leader for the fifth consecutive quarter with 171% YoY growth. The top five brands reached their highest ever…
September 9, 2021
India Smartwatch Shipments Triple YoY in Q2 2021, Noise Maintains Lead
Noise continued to maintain its lead for the fourth consecutive quarter. boAt Storm topped the best-selling model chart for the quarter. Over 70% of…
August 13, 2021
India TWS Shipments up 68% YoY in Q2 2021 With boAt Maintaining Lead
boAt maintained its lead for the fourth successive quarter in Q2 2021, posting 426% YoY growth. OnePlus and realme captured the second and third…
June 2, 2021
India TWS Shipments up 156% YoY in Q1 2021; boAt Leads for Third Consecutive Quarter
London, Hong Kong, Boston, Toronto, New Delhi, Beijing, Taipei, Seoul – June 2, 2021 boAt maintained its lead in India’s TWS market in Q1 2021,…
March 12, 2021
India TWS Shipments Cross 10 Million, Post 641% YoY Growth in Q4 2020
The top three brands contributed almost half of the total shipments in Q4 2020. boAt led the India TWS market, contributing one-third of total…
November 25, 2020
India TWS Shipments Grow 723% YoY in Q3 2020, Led by boAt, Xiaomi, realme
The top three brands contributed almost half of the total shipments in Q3 2020. boAt emerged as the leading brand with 18% market share while Xiaomi…