Apple’s Audacious Bet to Build its Own Maps. Too Little Too Late?

Since the Apple Maps fiasco at the launch of iOS6 and a public apology by Tim Cook in 2012, which led to exit of Richard Williamson who used to be…

Location Platform Effectiveness Index: HERE Leads Ahead of Google & TomTom

With proliferation of internet, growth in mobile devices, applications, increasing urbanization, rise of e-commerce and on-demand services, the power…

Where does HERE go from here?

We have been closely tracking the evolution, growth and opportunities for the location ecosystem; location is one of the most important latent…