Introduction
- As with consulting, each company’s situation and approach is different. Counterpoint offers the opportunity for clients to build a bespoke information service closely aligned with their specific wants and needs.
Key areas we support
- Product and service development
- Competitor identification and profiling
- BOM cost analysis
- Marketing investment planning and effectiveness tracking
Recent casesCounterpoint has delivered tailored research
For a test and measurement company
Identifying which products to prioritize for compliance testing across a range of international markets.
For a major handset vendor
Tracking performance of key competitors across specific geographical markets.
For a major mobile operator
Analyzing device costs, positioning and sales performance against the company’s own market segmentation.
For a major component company
Analyzing sales performance of a number of specific OEMs and forecasting sales of key models to support financial planning.