• As with consulting, each company’s situation and approach is different. Counterpoint offers the opportunity for clients to build a bespoke information service closely aligned with their specific wants and needs.
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Key areas we support

  • Product and service development
  • Competitor identification and profiling
  • BOM cost analysis
  • Marketing investment planning and effectiveness tracking

Recent casesCounterpoint has delivered tailored research

For a test and measurement company

Identifying which products to prioritize for compliance testing across a range of international markets.

For a major handset vendor

Tracking performance of key competitors across specific geographical markets.

For a major mobile operator

Analyzing device costs, positioning and sales performance against the company’s own market segmentation.

For a major component company

Analyzing sales performance of a number of specific OEMs and forecasting sales of key models to support financial planning.

Get the information you need to make strategic and operational decisions

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