Introduction
Although industry trends apply to all actors in the industry, each player’s circumstance and response to those trends is unique; what might work for one company may be completely wrong for another. Counterpoint understands this and never tries to apply a ‘one-size, fits-all approach’. We have supported many organizations from across the value-chain and delivered immediately applicable advice and guidance that have delivered positive, actionable results, every time.
Typical areas we work on
- Market entry strategies
- Key partner selection
- Strategic investments analysis
- Portfolio planning support
Recent projectsCounterpoint has been engaged in
For a major smartphone vendor
We provided a framework for predicting the future of smartphones and devices with actions items for mid to long-term.
For a major handset vendor
Tracking performance of key competitors across specific geographical markets.
For a major mobile operator
Analyzing device costs, positioning and sales performance against the company’s own market segmentation.
For a major component company
Analyzing sales performance of a number of specific OEMs and forecasting sales of key models to support financial planning.