The Real Reason Why Apple Launched an iPhone SE on the Cusp of the 5G Era

The next-generation iPhone SE has been launched after many rumors and leaks over the last three years. The device is a successor of the previous generation iPhone SE launched in March 2016. According to Counterpoint Research, we expect 2020 shipments of the new iPhone SE to exceed 15 million units driven by the lower price point and best-in-class A13 Bionic chipset, which is also used in the…

Apple Regains Popularity in China With iPhone 11 Series

According to Counterpoint’s latest Market Monitor data, Apple’s market share in China in Q4 2019 rose to 14%, the highest level since 2018. Apple’s new iPhone 11 series have helped Apple regain its popularity among Chinese customers. During the same time period, iPhone 11 / iPhone 11 Pro/ iPhone 11 Pro Max have outperformed the iPhone XR/XS/XS Max by 36%. iPhone 11 was the top performer,…

One-Third of Global Smartphones Sold in 2019 Had Embedded Hardware Security, Apple leads with 42% Market Share

Seoul, Hong Kong, New Delhi, Beijing, London, Buenos Aires, San Diego Feb 12th, 2020 Apple and Huawei implement embedded hardware security through a secure element (eSE/inSE). Samsung uses a physically unclonable function (PUF). Sales of smartphones with embedded hardware security (secure smartphones) grew 39% year-on-year (YoY) in 2019, according to the latest research from Counterpoint’s IoT…

True Wireless Hearables Market Beats Expectations in 2019 with Apple to Continue Dominating in 2020

Apple expected to lead the true wireless hearables market, selling more than 100m units in 2020. Competition for second place will remain fierce, especially in the premium market. Seoul, Hong Kong, New Delhi, Beijing, London, Buenos Aires, San Diego February 11th 2020 The global market size for true wireless hearables (or TWS) beat expectations, growing more than 50% in 4Q19, this is now…

Global Smartphone Market – Apple Gained the Top Spot in Q4 2019 While Huawei Surpassed Apple to Become the Second-Largest Brand in CY 2019

Global smartphone market returns to quarterly growth (3% YoY) in Q4 2019, but declined (1% YoY) in 2019 overall Apple iPhone shipments grew in 11% YoY during Q4 2019, even without a 5G variant realme was the fastest-growing brand in CY 2019 (453% YoY) New Delhi, Mumbai, Hong Kong, Seoul, San Diego, London, Buenos Aires – Jan 30th, 2020 The global smartphone market declined 1% YoY in CY 2019,…

Apple Quarterly Results Eclipse Expectations; iPhone Drives the Quarter

Apple results in their largest quarter of the year were above expectations. The big driver was iPhone sales. Many believed this would be a challenging quarter (and year) for Apple as the company is without a 5G flagship. This was not the case. Apple iPhone revenues were up 7.6% to $55.96 billion during the quarter. The iPhone 11 was the top seller each week of December. The top three sellers…

Global Phone Profits: Apple 66%, Samsung 17%, Everyone Else: Unlucky 13%

Apple captured 32% of overall global revenue in the mobile phone industry and 66% of all profit in the third quarter of 2019, according to a new report from Counterpoint Research. In distant second? Samsung, with just 17% of profit, in spite of growing 8.4% year-over-year in Q3, and selling between 20 to 30% of all mobile handsets on the planet. Read more

Everything to Know About Apple’s Big iPhone Profits and a Big Potential Acquisition

Speaking of smartphones, Counterpoint Research revealed this week that Apple dominates all rivals by collecting two-thirds of all smartphone industry profits. It's been a busy week in Apple headlines. Read on to find out why: iPhone profits pour in Apple collected two-thirds of the smartphone industry's $12 billion in third-quarter profits, according to Counterpoint Research. Samsung trailed…

Apple Continues to Lead Global Handset Industry Profit Share

Overall global handset profits declined 11% YoY to USD 12 billion in Q3 2019 due to an increased mix of entry to mid-tier products and a fall in revenues for key smartphone OEMs. Within the top ten brands, only Samsung and Huawei managed to increase their revenue on an annual basis. Additionally, the replacement cycle for premium smartphones has lengthened as recent hardware features have been…

Apple Grew 17% YoY in Canada Defying the Global iPhone Sales Trend

Apple’s global sales declined 6% YoY, but it grew volumes 17% YoY and 36% QoQ in Q3 2019 in Canada. This was largely driven by the introduction of Equipment Installation Plan (EIPs), and the popularity of the iPhone XR. “Carriers have been providing device financing options through EIPs since early Q3 2019, which has made the latest premium devices more affordable and helped Apple boost its…

Apple Smartwatch Shipment & Revenue by Model Tracker (2015-2019E): Apple Watch Series 4 is the Best Performer

Overview : Counterpoint Research has been analysing the global Smartwatch industry on a quarterly basis. In this report, we have analysed Global Apple smartwatch shipment, Revenue and ASP from 1Q 2015 to 4Q 2019  with  key focus on split by model variant along with Apple smartwatch shipment by 30 countries. Apple Smartwatch Shipment grew 37% YoY in 2Q 2019. Apple Watch Series 4 was the…

Apple is the Most Preferred True Wireless Hearable Brand for Future Purchase in the US

Greater democratization of wireless technology and reduction in prices will help wireless hearables become mainstream in the next two-three years. The findings of our Consumer Lens survey reveals that Apple remains the top of the mind for most US consumers for a future purchase. Apple’s AirPods, a true wireless hearable device, turns out to be the preferred choice for future purchase due to…

China Is Not Apple’s Only Problem

Global premium smartphone sales fell 6% year-over-year in the second quarter, marking the second consecutive quarter of shrinking sales across industry brands, not just for Apple. Overall, the premium segment accounts for just one fifth of the global smartphone market, according to Counterpoint Technology Market Research. Read more