OPPO Unveils New Flagship Reno 4 and Speeds Up its 5G Offerings

On June 5th, OPPO unveiled its latest flagship Reno 4 series through an online product launch. OPPO has placed high importance on the success of Reno 4 series to help it regain its foothold in the mid-to-high end segment. In April 2019, OPPO decided to revamp its flagship series and signaled the change by renaming it from the R-series to Reno. However, the new flagship Reno series failed to…

Oppo Find X2 Pro: Gorgeous Display and Versatile Cameras, at a Premium

The Oppo Find X2 Pro features a 6.7-inch QHD+ display with a 120Hz refresh rate. The triple rear camera setup offers 10X hybrid zoom and 60X digital zoom. Equipped with 5G connectivity, it supports both SA and NSA bands. Back in 2018, when smartphone designs were getting boring and notched displays were becoming common, Oppo launched the Find X offering an immersive full-screen display. To…

Fingerprint Cards: Big Opportunity in Biometric Payment Cards and Under-display Smartphones Sensors

It has been exactly a year since Fingerprint Cards (Fingerprints) announced that it had shipped one billion fingerprint sensors since its inception. We believe the next billion sensor shipments will see an increased mix of use cases across different industry segments and form factors. While smartphones will continue to drive the volume, there are other growth areas that will likely develop…

Podcast: Understanding the Opportunities & Trends in Global Refurbished Smartphone Market

The Coronavirus (COVID-19) pandemic has caused the global smartphone market to decline below 300 million in Q1 2020. As a result, we have also lowered our overall smartphone shipment estimates for the year 2020. The global market for refurbished smartphones also saw a 1% decline in 2019. Given the current economic conditions and global downturn, the user buying pattern is expected to change. But…

Oppo Was the No. 1 Brand in India in Hybrid-Zoom Capability in Q2 and Q3 2019

Consumers are increasingly documenting their lives on social media platforms and the quality of the smartphone camera is central to this. Smartphone camera innovation is a core focus for manufacturers. In a market where differentiation is difficult to achieve, the camera function is a visible signal of the device’s sophistication. Even mid-range handsets now boast camera capability that surpasses…

Huawei, Xiaomi, Vivo and Oppo reportedly to join forces against Google Play Store

Last year Huawei had the unpleasant experience of launching a flagship phone, the Mate 30 Pro, with no support from Google's Mobile Services. It ran Android, which is open source. But no Google apps worked, nor did apps like Uber, which rely on Google apps (Maps, in Uber's case). Instead of the Google Play Store, Huawei offered its own AppGallery. Devoid of most of the apps you know and love, it…

Edge Computing Space Gets Crowded as Hyperscalers Move on 5G MEC Opportunity

In recent months, several hyperscale cloud providers have signed deals with major MNOs, signalling their intent to target the Multi-Access Edge Computing (MEC) space. In December, Amazon launched its new AWS Wavelength 5G edge computing platform and announced that Verizon will be running Wavelength on its new edge computing platform, 5G Edge. This follows the partnership between AT&T and…

iPhone XR killed it in ’19, beating out Samsung, Oppo, Xiaomi, Huawei models, survey finds

Now it appears buyers like that sort of value. Market watcher Counterpoint Research said Tuesday that the iPhone XR was the best-selling headset in the world for nearly a year. That meant it beat out other top handset models like the Samsung A10, Oppo A9, Xiaomi Redmi 7A and Huawei P30. (If these models aren't as familiar to you, that's because they're sold in China, and not all in the US.)…

5G Hotspot and MiFi Ecosystem Overview, Opportunities and Trends

Overview: In the 5G era, hotspot is becoming a hub type of device, with a touchscreen display catering to many application needs like VR and AR high bandwidth applications, gaming, and home media center that enables plug-and-play applications removing the need for the unnecessary cables. Around 77 Mn 5G hotspots will be shipped in 2025 globally. China, USA, and India will capture around half…

Highlights from the “Smartphone Industry Chain Summit 2019—Growth Opportunity and Technical Challenges in the 5G Era”

The “Smartphone Industry Chain Summit 2019 – Growth Opportunity and Technical Challenges in the 5G Era”, jointly held by Counterpoint Research and Reed Expo, concluded in Shenzhen on Nov 22, 2019. During the summit, analysts from Counterpoint Research and guest speakers from Qualcomm, ZTE, Huaqin Telecom, Tianma, and more, shared their views on the latest trends, forecasts and technological…

New Opportunities in Automotive Electronics – Innovations from Tesla’s Cybertruck

Tesla launched its new electric vehicle (EV) in November 2019, the Cybertruck, which has several new features, such as the sharp-edged design, the strip-shaped headlights, and the long car length. However, two innovations have also been observed from the perspective of technology, including e-mirrors and solar panels that will bring new opportunities in automotive electronics. E-mirror will…

Webinar: IoT Opportunities and Challenges in India and IoT Security

Watch our Research Analyst, Satyajit Sinha, live on the ET Telecom Webinar at 3.00 PM on 26th November 2019. Click here to register for the webinar. Emerging markets like India can offer tremendous scale for IoT adoption but will likely be late followers compared to China in this path to connected everything. In this webinar, we'll discuss the massive growth opportunity that remains in terms…

Rising UFS Shipments Opens Up Opportunity for Western Digital and Toshiba Memory Corporation

The share of eMCP in mobile memory unit shipments has declined for the fourth consecutive quarter in Q2 2019 to 58.9% from 65.4% in Q2 2018, according to the latest research from Counterpoint. On the other hand, shipments of UFS grew rapidly at a rate of 44.3% quarter-on-quarter (QoQ) in Q2 2019, as almost all Android smartphones, priced around US$400 use UFS memory units. We expect the growth…

Xiaomi, Oppo, and Vivo Collaborate on AirDrop-Style File Transfer

Fast Share is reportedly a Google Play Services feature, which probably explains why Xiaomi, Oppo, and Vivo are working together to roll their own version. The three companies account for around half of the Chinese smartphone market — 49 percent last quarter, according to recent data from Counterpoint Research — which means they have a huge addressable user base running non-Google versions of…

Combined Global Market Share of Huawei, OPPO, Vivo, Xiaomi and Realme Reaches Highest-Ever Level in Q2 2019

Overall smartphone shipment declined 1% in Q2 2019, making it the seventh consecutive quarter of declining shipments. Huawei's shipment ban hurt it in overseas markets, but domestic market growth offset some of the pain.  Realme entered the top 10 brands for the first time. New Delhi, Mumbai, Hong Kong, Seoul, San Diego, London, Buenos Aires – July 31st, 2019 The combined global smartphone…

OPPO’s Smartphone Performance in India: An In-Depth Analysis of Their Marketing Strategies and Implications

Objective: This report analyzes OPPO India’s performance with respect to competition. This report provides an overview of OPPO India Shipments and Price Band Analysis of last 5 quarters along with key growth drivers and challenges. The report compares OPPO performance with other top four smartphones players with respect to their pricing, promotion and distribution strategies in India. The…

Growth Opportunities in the Saturated Global Smartphone Market

The global smartphone market declined 2% annually in 2018 and is expected to remain flat in 2019. Replacement cycles are lengthening, and the lack of breakthrough innovations is making it difficult to attract buyers. Mature markets like China, the US, and Europe, are showing few signs of recovery. Competition is increasing even in emerging economies like India as OEMs expand aggressively. In such…