OPPO’s Smartphone Performance in India: An In-Depth Analysis of Their Marketing Strategies and Implications

Objective:

This report analyzes OPPO India’s performance with respect to competition. This report provides an overview of OPPO India Shipments and Price Band Analysis of last 5 quarters along with key growth drivers and challenges. The report compares OPPO performance with other top four smartphones players with respect to their pricing, promotion and distribution strategies in India. The report ends with some suggestive measures which OPPO should take to grow its share in the Indian Smartphone Market.

Table of Contents:

  • OPPO India Overview
  • Product Strategy
  • Pricing Strategy
  • Promotion Strategy
  • Distribution Strategy
  • Insights from Consumer Survey
  • Key Takeaways

Author: Anshika Jain
Number of Pages: 12

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