Overview
To understand the latest smartphone consumer behavior, we conducted a multi-country consumer research study (including Spain). The responses belonged to a heterogeneous group in terms of age, monthly income, gender, and occupation. This report covers the Spain smartphone consumer behavior including past purchase history, future purchase intentions, the effect of COVID-19 on smartphone purchase intentions, spending on apps, etc.
Table of Contents:
- Summary
- Past Purchases
- Purchase History
- Spend on Current Phone
- Location of Purchase
- Top Source of Information
- Satisfaction & Dissatisfaction
- Current Phone Satisfaction Level
- Future Purchase Preference
- Future Brand Preference
- Factors Influencing Future Purchase Decision
- Future Spending Preference
- Location for Future Purchase
- COVID-19 Pandemic Effect on Consumer Buying Behavior
- Effect on Smartphone Buying Plan
- Effect on Smartphone Budget
- Attitude towards China and Made-in-China Products
- Spending on Apps
- Monthly Spending on Apps by Category
- Appendix
- Methodology
- Demographics
Author: Arushi Chawla
Number of Pages: 37
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