| Global XR (VR & AR) Market Share | ||||||
|---|---|---|---|---|---|---|
| Brands | Q3 2023 | Q4 2023 | Q1 2024 | Q2 2024 | Q3 2024 | Q4 2024 |
| Meta | 52% | 78% | 63% | 73% | 59% | 79% |
| Sony | 22% | 9% | 4% | 3% | 7% | 8% |
| Pico | 9% | 5% | 7% | 8% | 10% | 3% |
| Xreal | 6% | 2% | 3% | 2% | 4% | 2% |
| DPVR | 3% | 1% | 2% | 4% | 4% | 2% |
| Others | 9% | 5% | 21% | 9% | 16% | 6% |
Market Highlights:
- In Q4 2024, global VR headset shipments fell by 6% YoY but grew 213% QoQ. The significant QoQ growth was driven by the launch of Meta Quest 3S, alongside Black Friday and Christmas promotions.
- In Q4 2024, the newly launched Meta Quest 3S became the world's best-selling VR model, fueling a sequential surge of over 300% in Meta's VR sales. However, our industry checks indicate that the market demand for the Meta Quest 3S declined sharply after the initial sales surge during the Q4 2024 promotion season, prompting Meta to reduce orders from its suppliers.
- Global shipments of AR smart glasses fell by 12% YoY but increased by 100% QoQ in Q4 2024. Birdbath-based video-watching AR glasses remained the dominant category, growing 27% YoY in 2024. In contrast, waveguide-based information display glasses saw a sharp 67% decline.
Global XR (AR & VR Headsets) Market Forecast,
December 2024 Update
Author
Team Counterpoint
Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem. We advise a diverse range of global clients spanning the supply chain – from chipmakers, component suppliers, manufacturers and software and application developers to service providers, channel players and investors. Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint’s key coverage areas: AI, Automotive, Cloud, Connectivity, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks & Infra, Semiconductors, Smartphones and Wearables.
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