India Smartphone Share: 2016 Q1 – 2017 Q3
December 8, 2017
|In Data
- India mobile handset and smartphone market grew by 6% & 18% YoY driven by strong pre-Diwali shipments.
- Featurephone segment declined 4% YoY but grew 22% QoQ driven by sub-USD15 (INR1,000) devices as well as entry of Jiophone and Nokia branded phones in the market during Q3
- Chinese brands performance remained strong and contributed to more than half of the total smartphone shipments. It is their third consecutive quarter when their market share is well over 50% after they took over local players in 2H 2016.
- Xiaomi, iTel, Oppo, Vivo & OnePlus were the fastest growing smartphone brands during Q3
| India Smartphone Shipments Market Share (%) | 2016Q1 | 2016Q2 | 2016Q3 | 2016Q4 | 2017Q1 | 2017Q2 | 2017Q3 |
| Samsung | 29% | 26% | 22% | 24% | 27% | 23% | 23% |
| Xiaomi | 4% | 4% | 6% | 9% | 13% | 16% | 22% |
| vivo | 1% | 4% | 5% | 10% | 12% | 13% | 9% |
| Oppo | 2% | 3% | 4% | 8% | 10% | 10% | 8% |
| Micromax | 17% | 14% | 10% | 5% | 5% | 5% | 6% |
| Motorola | 2% | 2% | 3% | 3% | 3% | 4% | 4% |
| others | 45% | 47% | 50% | 41% | 29% | 29% | 28% |
