indian smartphone market share

India Smartphone Share: 2016 Q1 – 2017 Q3

india smartphone share q3

  • India mobile handset and smartphone market grew by 6% & 18% YoY driven by strong pre-Diwali shipments.
  • Featurephone segment declined 4% YoY but grew 22% QoQ driven by sub-USD15 (INR1,000) devices as well as entry of Jiophone and Nokia branded phones in the market during Q3
  • Chinese brands performance remained strong and contributed to more than half of the total smartphone shipments. It is their third consecutive quarter when their market share is well over 50% after they took over local players in 2H 2016.
  • Xiaomi, iTel, Oppo, Vivo & OnePlus were the fastest growing smartphone brands during Q3
India Smartphone Shipments Market Share (%)2016Q12016Q22016Q32016Q42017Q12017Q22017Q3
Samsung29%26%22%24%27%23%23%
Xiaomi4%4%6%9%13%16%22%
vivo1%4%5%10%12%13%9%
Oppo2%3%4%8%10%10%8%
Micromax17%14%10%5%5%5%6%
Motorola2%2%3%3%3%4%4%
others45%47%50%41%29%29%28%