How Luxury Watchmakers Can Compete With Apple – Fortune

Traditional luxury watchmakers have reacted to the incursion of the Apple Watch in different ways. Some, like Movado (MOV) and TAG Heuer, have thrown in with Google’s Android Wear software to create full blown smartwatch competitors. Other, like Fossil and Citizen, have opted for a hybrid approach, adding a few smart features to otherwise entirely traditional-looking watches.

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