Google Now Owns Fitbit: What It Means For Your Fitness Data Privacy

However, Fitbit’s market share may be less than you’d imagine, according to Counterpoint Research. Fitbit accounted for just 2.4% of the global smartwatch market, by the revenue value of devices shipped, in the first half of 2020. That compares to 51.4% for Apple, 9.4% for Garmin, 8.3% for Huawei and 7.2% for Samsung.

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