Global Smartphone Shipments Share – Last Eight Years of Winners & Losers
February 14, 2021
|In Data
Source : Counterpoint Research Market Monitor
| Brand | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 |
| Samsung | 30% | 24% | 22% | 21% | 20% | 19% | 20% | 19% |
| Apple | 15% | 15% | 16% | 14% | 14% | 14% | 13% | 15% |
| Xiaomi | 2% | 5% | 5% | 4% | 6% | 8% | 8% | 11% |
| Huawei | 5% | 6% | 7% | 9% | 10% | 14% | 11% | 10% |
| OPPO | 1% | 2% | 3% | 6% | 8% | 8% | 8% | 8% |
| vivo | 1% | 1% | 3% | 5% | 6% | 7% | 8% | 8% |
- Global smartphone market declined nearly 10% in 2020 from the previous year due to the COVID-19-related lockdowns.
- The most significant decline was seen in H1 2020, when the smartphone market fell by 18% compared to the same period in 2019.
- While the smartphone market continued to decline in H2 2020, the decline was reduced to a relatively small 3%.
- This was primarily due to the pent-up demand seen in Q3 2020 following the lifting of lockdowns in most geographies. This resulted in the QoQ decline in Q3 2020 being only 4% compared with 13% and 23% in Q1 2020 and Q2 2020 respectively.
- Thanks to the holiday season demand and exceptional performance by Apple, Q4 2020 saw an even smaller decline compared to the same period in 2019.
- Each of the regions mentioned below saw a decline in 2020, with LATAM falling the most at 20% and the MEA falling the least at about 7%.
- Furthermore, each of these regions declined in each of the two halves of 2020 as well as each of the year’s four quarters with two exceptions – MEA grew by about 2% in Q3 2020 and Asia grew by about 4% in Q4 2020.
