Global Smartphone Shipments Share – Last Eight Years of Winners & Losers

Source : Counterpoint Research Market Monitor

Brand 2011 2012 2013 2014 2015 2016 2017
Samsung 19% 29% 30% 24% 22% 21% 20%
Apple 18% 18% 15% 15% 16% 14% 14%
Huawei 3% 4% 5% 6% 7% 9% 10%
Oppo 0% 1% 1% 2% 3% 6% 8%
vivo 0% 0% 1% 1% 3% 5% 6%
Xiaomi 0% 1% 2% 5% 5% 4% 6%
  • This data shows the smartphone shipment share in the global smartphone market from 2010 to 2017 for the top smartphone OEM brands during this period.
  • Samsung has been leading the smartphone market
  • Chinese brands Xiaomi, Vivo, OPPO & Huawei remained the fastest growing smartphone brands. Samsung, Apple and LG also showed growth during the year.
  • Smartphone shipments grew 2% annually to reach 1550 million units in CY 2017.