Global Smartphone Shipments Share – Last Eight Years of Winners & Losers

Global Smartphone Shipments Share – Last Eight Years - Leaders Then & Now

Source : Counterpoint Research Market Monitor

Brand 2011 2012 2013 2014 2015 2016 2017 2018
Samsung 19% 29% 30% 24% 22% 21% 20% 19%
Apple 18% 18% 15% 15% 16% 14% 14% 14%
Huawei 3% 4% 5% 6% 7% 9% 10% 14%
Oppo 0% 1% 1% 2% 3% 6% 8% 8%
vivo 0% 0% 1% 1% 3% 5% 6% 7%
Xiaomi 0% 1% 2% 5% 5% 4% 6% 8%
  •  This data shows the smartphone shipment share in the global smartphone market from 2010 to 2018 for the top smartphone OEM brands during this period.
  • Q4 2018 smartphone shipments declines 7%; Fifth consecutive quarter of smartphone decline
  • Samsung has been leading the smartphone market.
  • Samsung and Apple saw a tough quarter and tough 2018 as demand for their flagship phones have waned due to competition from affordable premium and more cutting-edge phones from Chinese brands such as Huawei and OnePlus.
  • Xiaomi reached a record fourth position for the full year after two years of setbacks thanks to immense growth in India. It has surpassed OPPO globally to take back the fourth position.