Global Smartphone Shipments Share – Last Eight Years of Winners & Losers
February 14, 2019
|In Data
Source : Counterpoint Research Market Monitor
| Brand | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 |
| Samsung | 19% | 29% | 30% | 24% | 22% | 21% | 20% | 19% |
| Apple | 18% | 18% | 15% | 15% | 16% | 14% | 14% | 14% |
| Huawei | 3% | 4% | 5% | 6% | 7% | 9% | 10% | 14% |
| Oppo | 0% | 1% | 1% | 2% | 3% | 6% | 8% | 8% |
| vivo | 0% | 0% | 1% | 1% | 3% | 5% | 6% | 7% |
| Xiaomi | 0% | 1% | 2% | 5% | 5% | 4% | 6% | 8% |
- This data shows the smartphone shipment share in the global smartphone market from 2010 to 2018 for the top smartphone OEM brands during this period.
- Q4 2018 smartphone shipments declines 7%; Fifth consecutive quarter of smartphone decline
- Samsung has been leading the smartphone market.
- Samsung and Apple saw a tough quarter and tough 2018 as demand for their flagship phones have waned due to competition from affordable premium and more cutting-edge phones from Chinese brands such as Huawei and OnePlus.
- Xiaomi reached a record fourth position for the full year after two years of setbacks thanks to immense growth in India. It has surpassed OPPO globally to take back the fourth position.
