Global Smartphone Shipments 2011 – 2020

Source: Counterpoint Market Monitor

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Global Smartphone Shipments (Millions of Units)

Year 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Global Smartphone Shipments (In Mn) 521 741 1049 1318 1462 1519 1566 1505 1479 1331

Global Smartphone Shipments 2011 – 2020:

The global smartphone market declined 10% YoY in CY 2020. This is the first time that the smartphone market has declined for three consecutive years. The decline was predictably much sharper than in 2019 (1.7% YoY) due to the lock-downs that had been implemented in several major geographies in the first half of 2020. The pent-up demand caused by lock-downs being lifted in the second half of 2020, holiday season demand in several major geographies and exceptional performance by Apple helped the global smartphone market to rebound in this period by as much as 33% compared to H1 2020.

2020 saw a more widespread adoption of 5G, especially in the developed economies. OEMs, particularly those from China, were able to significantly reduce the prices of 5G-enabled devices to make them much more palatable to a wider customer base while the entry of Apple into the segment with the launch of its 5G-enable iPhone 12 series helped make this technology mainstream, especially in the developed economies.

The global smartphone shipment numbers are from:

Counterpoint-Research-Market-Monitor-Q4-2020-Quarterly-Device-Tracker              

For detailed insights on the data, please reach out to us at sales(at)counterpointresearch.com. If you are a member of the press, please contact us at press(at)counterpointresearch.com for any media enquiries.

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