Global Smartphone Share: 2016 Q1 – 2017 Q3

global smartphone marketSource : Counterpoint Research Market Monitor

  • Chinese Brands Oppo, Vivo and Huawei are growing fast in 2017
  • Huawei surpassed Apple for the first time in Q2 2017
  • Xiaomi made a big jump in Q2 2017 when compared to previous quarters
  • Global smartphone shipments grew 5% YoY reaching 400 million units in Q3 2017, a third quarter record.
  • Being the largest smartphone market in the world, China continues to be very influential in crowning the top smartphone OEMs.

[Global Smartphone Share(%)]

Global Smartphone Share

(%)

2016Q1 2016Q2 2016Q3 2016Q4 2017Q1 2017Q2 2017Q3
Samsung 23.3% 21.5% 20.0% 17.8% 21.6% 22.0% 20.9%
Apple 15.0% 11.2% 12.0% 17.9% 13.7% 11.2% 11.7%
Huawei 8.3% 8.9% 8.8% 10.3% 9.3% 10.5% 9.8%
Oppo 3.9% 6.4% 6.8% 7.1% 7.0% 8.3% 8.1%
Vivo 3.7% 4.6% 5.7% 5.4% 6.1% 6.8% 7.2%
Xiaomi 4.3% 4.1% 4.1% 3.9% 3.6% 6.3% 7.1%
LG 4.0% 3.9% 3.5% 3.2% 4.0% 3.6% 3.5%
ZTE 3.8% 4.3% 4.0% 3.7% 3.6% 3.3% 2.5%
Others 33.7% 35.1% 35.1% 30.7% 31.1% 27.8% 29.2%


[Global Smartphone Shipments (Millions of Units)]

Global Smartphone Shipments

(Millions of Units)

2016Q1 2016Q2 2016Q3 2016Q4 2017Q1 2017Q2 2017Q3
Samsung 79.2 77.1 76.0 78.0 80.0 80.4 83.3
Apple 51.2 40.2 45.5 78.3 50.8 41.0 46.7
Huawei 28.4 32.0 33.6 45.0 34.6 38.5 39.1
Oppo 13.2 23.0 25.8 30.9 26.1 30.5 32.5
Vivo 12.5 16.5 21.7 23.6 22.8 24.8 28.6
Xiaomi 14.5 14.5 15.5 17.0 13.4 23.1 28.5
LG 13.5 13.9 13.5 14.1 14.8 13.3 13.9
ZTE 13.0 15.3 15.4 16.4 13.3 12.2 9.8
Others 114.87 125.51 133.55 134.45 115.36 101.76 116.49