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India Smartphone Monthly Model Tracker 2024 May (Online Channels)

Overview:

India Smartphone market shipments declined by 6% YoY in May 2024. Consumer sentiments were impacted by extreme heatwave conditions which resulted in postponement of smartphone purchases and prioritized spending on other electric appliances such as refrigerators and air conditioners. vivo led the smartphone market for the third consecutive month with 20% share in May 2024 driven by T3 series. Xiaomi moved up to second spot in May 2023 with 19% share, it was the only one among top brands to witness a double-digit YoY growth. It also led the online shipments during the month with 24% share. The online share slightly decreased from the previous month to 40% in May 2024, there were various promotional summer sale periods from e-commerce players, but it didn’t have much impact on the online shipments. Samsung was in second place in the online smartphone market with 20% share as it launched online-heavy Galaxy F55 model.

In this report you will find India shipments by:

  • By brand (20+) and model (700+)
  • Online and Offline shipments
  • Online shipments by top e-commerce platforms – Flipkart, Amazon, Apple.com, Mi.com and Samsung.com
  • Specifications (100+)
    • Display Size
    • Network technology
    • Operating system
    • Battery capacity
    • Number of cameras
    • And more than 95 other key specifications

Published Date: July 2024

India’s Smart TV Market is Consolidating and Embracing Premiumization

Overview:

India’s smart TV market, which experienced rapid growth in recent years, is now facing challenges stemming from declining consumer demand and economic issues. Meanwhile, leading players with strong brand presence and distribution are gaining market share. The market is shifting towards premiumization, driven by the preference for large-screen TVs, QLED displays, and 4K resolutions.
This report delves into the current state of the Indian smart TV market and explores future trends that will contribute to further market growth.

Table of Contents:

  • Market Overview
  • Market is Moving Towards Larger and More Advanced Displays
    • Increasing Preference for Large Screen Displays
    • Increasing QLED Adoption
    • The Market is Going Through a Premiumization Trend
  • More Advanced Features in Smart TVs
  • Key Takeaways

Number of Pages: 5

Published Date: July 2024

India Smartwatch Market Analysis Q1 2024

Overview:

India smartwatch market remained flat in Q1 2024. Fire-Boltt led the market with 28% market share and followed by Noise and boAt. The top three players declined dropping their combined market share from 77% to 66% YoY in Q1 2024. Fastrack (along with Titan) and BeatXP registered higher growth and captured further market share. The ASP declined by 16% YoY as competition intensified in the entry-level segment.

Table of Contents:

  • India Smartwatch Shipment Analysis by Quarter
  • India Smartwatch Shipment Analysis by Brands
  • Top Five OEM Insights for the Quarter
  • Channel Share Analysis (Online/Offline Share, Online Share by Platform)
  • Key OEM Strategies
  • New Entrants by Quarter
  • Shipment Share by Brand Origin by Quarter
  • India Smartwatch Shipment Share by Top 10 Models
  • Pricing Analysis (Price Band Distribution, Brand Share by Price Band, ASP – Average Selling Price Analysis)
  • Promotion Analysis – Q1 2024
  • Smartwatch Forecast (2022-2027)

No of Pages: 24

Published Date: July 2024

India Monthly Smartphone Market Analysis May 2024

Overview:

India’s smartphone market shipments declined by 6% YoY in May 2024 due to extreme heatwave conditions, as consumers postponed smartphone purchases to focus on essential cooling appliances. Despite this, the monthly run rate has been quite stable. Indian smartphone market ASP witnessed 8% YoY growth (Retail) and reached to $271 in May 2024. The premium segment (>$400) shipments slightly declined this month whereas the $250-$400 price segment witnessed 30% YoY shipment growth in May 2024.

$150-$250 price band dominated the smartphone market in May with a 30% market share, with Samsung leading this segment with a 23% share. Online shipment shares slightly declined to 40% in May 2024. The summer sale in May couldn’t impact the shipments much and the channel witnessed 11% YoY decline in shipments.

This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal and others. It also tracks 100+ model level specifications which gives an in-depth analysis of the Indian market by channel.

Table of Contents:

  • Market Overview
  • Key OEM Strategies
  • Pricing Analysis
  • New launches Analysis
  • Spec Analysis
  • Channel Analysis: E-commerce and Offline
  • Major OEM Promotions
  • Key Market Trends
  • Market Survey
  • Make in India

Number of pages: 107

Published Date: July 2024

Indian Youth Centric Smartphone Consumer Study 2024

Overview:

Counterpoint Research conducted a consumer survey across India to explore how young people perceive smartphone brands. The study reached over 1,000 respondents through online channels, collecting opinions and insights in English from smartphone users aged 16 and above. The results are expected to have an accuracy of +/- 4%. The research focuses on understanding how respondents view smartphone brands, starting with the key factors they prioritize when buying a smartphone. It also examines which smartphone brands are most favored by youth in India and how they perceive the respective brands in relation to different criteria.

Table of Contents:

  • Executive summary
  • Keys factors for smartphone purchase: overall and by brands
  • Popular smartphone brand amongst youth
  • Smartphone brand offering the latest technology to youth
  • Smartphone brand offering stylish products to youth
  • Smartphone brand offering value for money to youth
  • Rating latest technology and brand popularity amongst youth across brand
  • Smartphone brand aligning best across age groups
  • Brand association
  • Brand personification: keywords linked with brands
  • Research design – demographic details and methodology

Number of Pages: 15

Published Date: June 2024

India Consumer Survey Report on Smartphone Accessories

Overview:

The report explores recent smartphone buyers’ preferences, patterns, and choices when purchasing accessories such as smartphone covers, screen guards, earphones, cables, adapters, power banks, and more. This is based on in-depth interviews and focus group discussions conducted across India. It covers reasons for purchase, brand preferences, where they prefer to buy, how often they buy, important factors influencing their decisions and where they gather information about smartphone accessories. Additionally, the report examines these buyers’ overall shopping and usage experiences.

Table of Contents:

  • Research design
  • Smartphone cases and covers
    • Factors that trigger purchase of smartphone accessories
    • Key reasons for purchasing smartphone covers/cases
    • Timing of first smartphone cover purchase
    • Reasons for choosing alternatives to Amazon/Flipkart for smartphone cases/covers
    • Consumer perception of smartphone cover/cases
  • Smartphone screen guard
    • Key reasons for purchasing smartphone screen guard
    • Reasons for choosing alternatives of Amazon/Flipkart for smartphone screen guards
    • Consumer perception of screen guards
  • Power banks and hearables
    • Online vs offline for power bank & hearables
    • Consumer perception of power bank & hearables
  • Adapters, cables and gaming accessories
    • Consumer perception of adapters & cables
  • Conclusion

Numbers of Pages: 20

Published Date: June 2024

India Smart TV Market Analysis Q1 2024

Overview: 

Smart TV shipments declined by 14% YoY in 2024 Q1 due to the slowdown in demand, and inventory build-up issues across major brands. The shipments of 4K smart TVs increased by 10% YoY and constituted nearly 50% of the total shipments during the quarter. 43” and 55” smart TVs are becoming the preferred choice, with the share of 55” and above increasing by 22%. Online channel share was 37% during the quarter, due to reduced demand post festive-season sales. Samsung became the leading smart TV player, and it was followed by LG, whereas Xiaomi moved to third position during the quarter. In this report, we have analyzed the market in detail covering brand strategy, price band analysis, key specs analysis, channel share strategies, and market drivers along with forecasts.

Table of Contents:

  • India Smart TV Shipments Trends
  • Pricing Analysis
  • Channel Share Analysis
  • Key Specs Analysis
  • Key OEM Strategies
  • India Smart TV Market Intelligence
  • India TV Manufacturing Update
  • Smart TV Outlook

Number of Pages: 59

Published Date: June 2024

[Tracker] India Premium Smartphone City Level Monthly Sell-out Analysis (Top Cities)

Overview:

This report provides India Premium market’s smartphone sales (INR 30,000 and above) by brand and model. The report also further goes and provides sales of smartphones for Major cities in India. The report also covers both the offline and the online channel.
The report focuses on understanding the sales of premium smartphone sales across brands, channels (online/offline), price bands, top cities, and ASP. It also highlights the top models across channels and premium price bands along with the top offer for the respective month.
All of the tier 1 cities in India are included, these cities contribute roughly 40% to the Indian Premium smartphone market. As the premium smartphone segment is on the rise outside the metropolitan areas, we have incorporated 4 tier 2 cities to highlight the potential for the premium segment to further expand.
This report is useful for anyone attempting to get a deep-dive view on the India Premium Smartphone Market and its channel and city landscape.

Table of Contents:

  • Pivot file
  • Base File
  • Contacts

Published Date: June 2024

[Report] India Premium Smartphone City Level Monthly Sell-out Analysis (Top Cities)

Overview:

This report provides India Premium market’s smartphone sales (INR 30,000 and above) by brand and model. The report also further goes and provides sales of smartphones for Major cities in India. The report also covers both the offline and the online channel.
The report focuses on understanding the sales of premium smartphone sales across brands, channels (online/offline), price bands, top cities, and ASP. It also highlights the top models across channels and premium price bands along with the top offer for the respective month.
All of the tier 1 cities in India are included, these cities contribute roughly 40% to the Indian Premium smartphone market. As the premium smartphone segment is on the rise outside the metropolitan areas, we have incorporated 4 tier 2 cities to highlight the potential for the premium segment to further expand.
This report is useful for anyone attempting to get a deep-dive view on the India Premium Smartphone Market and its channel and city landscape.

Table of Contents:

  • India Premium Smartphone Market Snapshot and Key Takeaways
  • India Premium Smartphone Market Overview
    • Market Share by City
    • Market Share by Price Band Across Cities
    • Sales Contribution of Cities Within Price Bands
  • OEM Analysis
    • Market Share by City
    • Sales Contribution by City
    • Channel Share by OEM
    • Market Share by OEM and Price Band
  • Channel Analysis
    • OEM Share by Channel
    • Market Share by Channel
    • Sales Contribution by Channel
    • Channel by Price Band
    • Price Bands Across Cities by Channel
  • Hit Model Analysis
    • Hit Models by Price Band
    • Hit Models by OEM
    • Hit Models by Channel
  • OEM and Channel Promotions
  • Appendix
  • Methodology

Published Date: June 2024

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