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Geography: India

India Smartphone Monthly Model Tracker 2023 Oct (Online Channels)

Overview:

The India smartphone market grew by 16% YoY in Oct 2023, driven by the elongated Festive season sale which started early during the month. 5G smartphone models were one of the major talking points for OEMs during the sale, resulting in 5G shipments rising 2X YoY in Oct 2023. Apple and vivo were the leading 5G brands during the month.  Samsung led the India smartphone market with 16.4% share in Oct 2023, driven by its increasing focus on the premium segment. vivo was at a close second spot with 16.1% share driven by its T series and the new V series models. The online share in Oct 2023 was at 49% with Xiaomi leading brand on the channel followed by Apple. ‘Big Billion Day’ and ‘The Great India Festival’ hosted by Flipkart and Amazon were the major attractions during the month. The promotions for festive season sale were visible on both offline and online platforms with diminishing differences in offer prices between the two channels.

In this report you will find India shipments by:

  • By brand (20+) and model (700+)
  • Online and Offline shipments
  • Online shipments by top e-commerce platforms – Flipkart, Amazon, Apple.com, Mi.com and Samsung.com
  • Specifications (100+)
    • Display Size
    • Network technology
    • Operating system
    • Battery capacity
    • Number of cameras
    • And more than 95 other key specifications

Publication Date:  December 2023

India Quarterly TV Model Tracker 2018 Q1-2023 Q3

Overview

Smart TV Shipments increased during the quarter on a quarterly basis, as major channels and brands were preparing for the upcoming festive season sale. 32” smart TV continued to lead the market, but its share is decreasing, whereas the share of bigger screen size smart TVs of 55” and above is increasing.  Online channel share increased to 44% during the quarter, as Independence Day sales, and multiple promotion events during the cricket’s Asia Cup and the upcoming World Cup have led to an increase in sales from online channels. Xiaomi continued to maintain its lead in the market in Q2 2023 and it was followed by Samsung and LG. This report analyses the shipments of TVs splitting them into ASPs, price bands, and revenues along with channel and category split. It also includes model and specs level analysis. 

Table of Contents:

  • Pivot
  • Flatfile
  • Model
  • Shipment
  • Retail ASP
  • Online Units
  • Offline Units
  • Flipkart Units
  • Amazon Units
  • Mi.com Units
  • Other Online Units
  • Retail Price band
  • Total Market Value (In million)
  • Specifications

Published Date: November, 2023

India Smart TV Market Analysis Q3 2023

Overview

Smart TV Shipments increased during the quarter on a quarterly basis, as major channels and brands were preparing for the upcoming festive season sale. 32” smart TV continued to lead the market, but its share is decreasing, whereas the share of bigger screen size smart TVs of 55” and above is increasing.  Online channel share increased to 44% during the quarter, as Independence Day sales, and multiple promotion events during the cricket’s Asia Cup and the upcoming World Cup have led to an increase in sales from online channels. Xiaomi continued to maintain its lead in the market in Q2 2023 and it was followed by Samsung and LG. In this report, we have analyzed this market in detail covering brand strategy, price band analysis, key specs analysis, channel share strategies, and market drivers along with forecasts. 

Table of Contents

  • India Smart TV Shipments Trends
  • Pricing Analysis
  • Channel Share Analysis
  • Key Specs Analysis
  • Key OEM Strategies
  • India Smart TV Market Intelligence
  • India TV Manufacturing Update
  • Smart TV Outlook

Number of Pages: 46

Published Date: November, 2023

India Q3 Smartwatch Shipments Hit Fresh High; Domestic Manufacturing Share Zooms to 82% From 4%

Overview:

India’s smartwatch shipments grew 21% YoY in Q3 2023 (July-September), according to the latest research from Counterpoint’s IoT Service. The growth was driven by high inventory build-up for the festive season sales in October. Some interesting insights include

  • Fire-Boltt led the market with a 28% share, followed by Noise and boAt.
  • Titan sub-brand Fastrack registered the highest annual growth among the top five brands.
  • beatXP entered the top five for the first time.
  • The market’s overall ASP declined 41% YoY with smartwatches even available for less than INR 1,000.
  • The share of domestic manufacturing reached the highest ever at 82%, compared to just 4% a year ago.

A chart showing the Smartphone Market Share by OEM Q3 2023 in India

 

This research note also includes detailed insights about India’s smartwatch market growth drivers, analysis of top five and other emerging smartwatch brands in the Indian market and the overall 2023 smartwatch market outlook.

Number of Pages: 2

Publishing date: November, 2023

India Monthly Smartphone Market Analysis 2023 Sep

Overview:

The India smartphone market declined 2% YoY but grew 37% MoM in Sep 2023 driven by the imminent Festive season preparation led by e-commerce platforms Amazon and Flipkart. Indian smartphone market ASP grew 7% YoY and reached $286 (Retail) in Sep 2023. The shipments in (>$650) price band have grown by 36% YoY while the shipments in $250-$400 price band have also grown significantly by 54%.

Samsung held a leading position with a 19% market share driven by Galaxy A14 5G and Galaxy A04e. The top five smartphone brands contributed 65% share in the overall shipments in Sep 2023. Chinese brands share accounted to 72% in Sep 2023 driven by vivo, realme Xiaomi, Oppo.

The online shipments share went up to 58% in Sep 2023, equaling the high of the same month the previous year. E-commerce platforms focused on stocking up the inventory for the major festive season sales while offline channel shipments took a back seat for the first time this year and declined by 3% YoY in Sep 2023.

This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal, and others. It also tracks 100+ model level specifications which gives an in-depth analysis of the Indian market by channel.

 

Table of Contents:

  • Market Overview
  • Key OEM Strategies
  • Pricing Analysis
  • New launches Analysis
  • Spec Analysis
  • Channel Analysis: E-commerce and Offline
  • Major OEM Promotions
  • Key Market Trends
  • Market Survey
  • Make in India

Number of pages: 110

India Smartphone Monthly Model Tracker 2023 Sep (Online Channels)

Overview:

The India smartphone market declined 2% YoY but grew 37% MoM in Sep 2023 driven by driven by the imminent Festive season sale led by e-commerce platforms Amazon and Flipkart. The online shipments share also increased to 58%, OEMs focused on launching new devices and kept filling in channels to prepare for the festive season ahead. Samsung led the India smartphone market with 19% share in Sep 2023 driven by A series and M series success and aggressive push in offline through better incentives and price parity across channels. Samsung was followed by Xiaomi which is pushing to provide 5G technology in budget segment through its Redmi 12 series.

In this report you will find India shipments by:

  • By brand (20+) and model (700+)
  • Online and Offline shipments
  • Online shipments by top e-commerce platforms – Flipkart, Amazon, Apple.com, Mi.com and Samsung.com
  • Specifications (100+)
    • Display Size
    • Network technology
    • Operating system
    • Battery capacity
    • Number of cameras
    • And more than 95 other key specifications

Published Date: November 2023

India Smartphone Festive Sales First Week Analysis, 2023

Overview: According to our early estimates, India smartphone sales grew 8% YoY in terms of volumes and 25% YoY in terms of value during first week of festive sales. The growth was aided by strong demand for premium and 5G smartphones across all online platforms which were offering lucrative offers on these devices. Apple witnessed significant growth as iPhones sales crossed 1.5 million during the first week of festive sale for first time.

Number of Pages: 2

Published Date: October 2023

[Tracker] India Premium Smartphone Monthly Model City Level Tracker – August 2023

Overview:

This report provides India Premium market’s smartphone sales (INR 30,000 and above) by brand and model. The report also further goes and provides sales of smartphones for Major cities in India. The report also covers both the offline and the online channel.

The report focuses on understanding the sales of premium smartphone sales across brands, channels (online/offline), price bands, top cities, and ASP. It also highlights the top models across channels and premium price bands along with the top offer for the respective month.

All of the tier 1 cities in India are included, these cities contribute roughly 40% to the Indian Premium smartphone market. As the premium smartphone segment is on the rise outside the metropolitan areas, we have incorporated 4 tier 2 cities to highlight the potential for the premium segment to further expand.

This report is useful for anyone attempting to get a deep-dive view on the India Premium Smartphone Market and its channel and city landscape.

Table of Contents:

  1. Pivot file
  2. Base File
  3. Contacts

Published Date: October 2023

[Report] India Premium Smartphone Monthly Model City Level Tracker – August 2023

Overview:

This report provides India Premium market’s smartphone sales (INR 30,000 and above) by brand and model. The report also further goes and provides sales of smartphones for Major cities in India. The report also covers both the offline and the online channel.

The report focuses on understanding the sales of premium smartphone sales across brands, channels (online/offline), price bands, top cities, and ASP. It also highlights the top models across channels and premium price bands along with the top offer for the respective month.

All of the tier 1 cities in India are included, these cities contribute roughly 40% to the Indian Premium smartphone market. As the premium smartphone segment is on the rise outside the metropolitan areas, we have incorporated 4 tier 2 cities to highlight the potential for the premium segment to further expand.

This report is useful for anyone attempting to get a deep-dive view on the India Premium Smartphone Market and its channel and city landscape.

Table of Contents:

1. India Premium Smartphone Market Snapshot and Key Takeaways

2. India Premium Smartphone Market Overview

2.1 Market Share by City

2.2 Market Share by Price Band Across Cities

2.3 Sales Contribution of Cities Within Price Bands

3. OEM Analysis

3.1 Market Share by City

3.2 Sales Contribution by City

3.3 Channel Share by OEM

3.4 Market Share by OEM and Price Band

4. Channel Analysis

4.1 OEM Share by Channel

4.2 Market Share by Channel

4.3 Sales Contribution by Channel

4.4 Channel by Price Band

4.5 Price Bands Across Cities by Channel

5. Hit Model Analysis

5.1 Hit Models by Price Band

5.2 Hit Models by OEM

5.3 Hit Models by Channel

6. OEM and Channel Promotions

Appendix

Methodology

Published Date: October 2023

India Monthly Smartphone Market Analysis 2023 Aug

Overview:

The India smartphone market grew 1% YoY and 10% MoM driven by Great Freedom Sale and 5G launches in $120 – $180 segment leading to faster uptick in 5G share. According to our latest forecast, the Indian smartphone market will decline by 2% YoY to reach 145 million shipments in 2023. However, ASP is expected to reach the highest ever levels. Xiaomi regained the no.1 spot after declining almost for a year with 18% market share. Launch of affordable 5G devices coupled with offline expansion drove this growth. Samsung captured the second spot with 16% market share driven by the strong performance of Samsung Galaxy A14 5G. realme secured the 3rd place with a 16% share in Aug, the brand grew 23% YoY in Aug 2023.

The Ultra-premium price band witnessed 20% YoY growth in Aug 2023 driven by premium models of Apple, Samsung, and OnePlus. iPhone 14 and iPhone 13 were the top models in and cumulatively captured 55% share in this price segment in Aug 2023. Offline channel shipments on the other hand grew by 22% in Aug 2023, led by vivo, Samsung and OPPO.

This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal and others. It also tracks 100+ model level specifications which gives an in-depth analysis of the Indian market by channel.

Table of Contents:

  • Market Overview
  • Key OEM Strategies
  • Pricing Analysis
  • New launches Analysis
  • Spec Analysis
  • Channel Analysis: E-commerce and Offline
  • Major OEM Promotions
  • Key Market Trends
  • Market Survey
  • Make in India

Number of pages: 118

Published Date: October 2023

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