Chinese Brands Smartphone Revenue Crossed USD One Billion In Russia For The First Time Ever In CY 2016

Russia smartphone market grew 5% YoY reaching 33 million units in CY 2016 driven by strong demand for affordable smartphones specially in sub $100 segment. Two in three phones sold was a smartphone in 2016. Most of the growth was driven by latter half of 2016. Year 2016 has seen increase in promotional campaigns to offset the economic crisis during the year which impacted consumer purchasing power to a certain extent.

Number of Pages: 3 (Full report is available for clients at our portal)
Author: Minakshi Sharma ([email protected])
Published Date: March 2017