Carl Pei on why OnePlus is coming back to fix its biggest mistake

Founded less than seven years ago by Carl Pei and Pete Lau, OnePlus is now third behind Apple and Samsung for premium phone sales according to Counterpoint Research. Earlier this year the arrival of the £900 OnePlus 8 Pro seemingly confirmed that OnePlus had moved away from producing budget flagship phones. WIRED US put it bluntly: “OnePlus called itself the ‘flagship killer’. Now it’s merely another flagship phone.”

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