Apple ‘Arms’ Macs with Apple Silicon

At its Worldwide Developers Conference (WWDC) this year, Apple announced that its entire Mac product line will switch from Intel chips to Apple…

Counterpoint Report: UK- Six out of Ten Surveyed Hearables Users Plan for a TWS Purchase Within a Year

Report: UK- Six out of Ten Surveyed Hearables Users Plan for a TWS Purchase Within a Year

Overview: As hearables become more than just an accessory, Consumer Lens from Counterpoint Research conducted a study on the UK hearables for 2020.…

Counterpoint Smartphone CIS Sensors to Top Five Billion Mark in 2020 as Quad-Camera Smartphone Designs Ramp Despite COVID-19

Smartphone CIS Sensors to Top Five Billion Units in 2020 as Quad-Camera Smartphone Designs Ramp Despite COVID-19

In 1Q20, the penetration of quad-camera smartphones reached almost 20% of global smartphone shipments. OPPO, Xiaomi, Huawei, and Samsung together…

counterpoint qualcomm snapdragon 690

Qualcomm brings 5G Support, 120Hz Screen Refresh Rate and more to Budget Phones with Snapdragon 690 Mobile Platform

The Snapdragon 690 mobile platform is built on the 8nm node. The platform brings Sub-6Ghz 5G with support for both SA and NSA bands. Snapdragon 690…

counterpoint podcast arushi pavel

Podcast: COVID-19 To Impact Consumer Smartphone Spending by More Than 30%

It’s been a little over six months since the COVID-19 outbreak started, and a lot of things have changed. To control the spread of the coronavirus,…

OPPO Unveils New Flagship Reno 4 and Speeds Up its 5G Offerings

OPPO Unveils New Flagship Reno 4 and Speeds Up its 5G Offerings

On June 5th, OPPO unveiled its latest flagship Reno 4 series through an online product launch. OPPO has placed high importance on the success of Reno…

counterpoint wwdc hero

iOS 14 to macOS Big Sur and Apple Silicon, Top Announcements from WWDC 2020

Last week, Apple held its annual developer conference, WWDC, which was different than the past few years. Instead of having developers and…

Counterpoint Global TV Market Forecast by Region (2020-2025F)

Global TV Market Forecast by Region (2020-2025F)

Overview: The latest research from Counterpoint’s TV tracker service reveals that the global smart TV market growth will be more than 9% CAGR from…

Counterpoint 5G MEC - Deployment Options and Challenges for Mobile Operators

5G MEC – Deployment Options and Challenges for Mobile Operators

One of the major promises of 5G is low latency, with target levels of 1 millisecond being specified for the air interface in 3GPP’s Release 16…

counterpoint podcast peter and falguni

Podcast: IoT Platform Competition Intensifies with Cloud-To-Edge Approach

As more and more devices are being connected to the cloud via internet, IoT is becoming more pervasive. These devices help in real-time monitoring,…

Counterpoint Research-UK Six in Ten surveyed hearable users Plan for TWS Within a Year

UK: Six in Ten Surveyed Hearable Users Plan To Buy TWS Within a Year

One in two respondents plans on having ANC in their next TWS device. Apple and BOSE are the most preferred brands for future TWS purchases.  New…

counterpoint oppo find x2 pro review front

Oppo Find X2 Pro: Gorgeous Display and Versatile Cameras, at a Premium

The Oppo Find X2 Pro features a 6.7-inch QHD+ display with a 120Hz refresh rate. The triple rear camera setup offers 10X hybrid zoom and 60X digital…

Smartphone Consume Behaviour during COVID-19

One in Every Three Smartphone Users Will Cut Spending by 20% or More on Their Next Smartphone

One in three respondents to our survey is intending to cut spending by 20% when making their next smartphone purchase, according to our latest…

The Rise of Smartphone Players in the Smart TV Market

The Rise of Smartphone Players in the Smart TV Market

Smartphone makers are now eyeing the smart TV market globally. Smart TV is a natural extension for a lot of device makers as they are quite familiar…

The NAND flash consumption of mobile devices will be three times larger in 2025 than 2021, with the coming of the 5G era

Sponsored by Western Digital, Counterpoint has published a white paper that investigates storage demands for different 5G mobile applications. The…

Cellular Technology Transitions and Potential for SoC Players

Cellular Technology Transitions and Potential for SoC Players

Overview:  Each technology shift brings with it opportunities for players across the value chain, and the arrival of 5G highlights this in many ways.…

Counterpoint affordable premium podcast

Podcast: Rise of Affordable Premium Smartphones in Korea Signals a Trend Change

The Korean smartphone market is dominated by three major players – Samsung, Apple and LG. Out of the three, Samsung has a majority market share of…

Apple Captured 59% of the Premium Smartphone Segment Revenue in Q1 2020

Four Out of Five Best Selling Models in the Premium Segment Were From Apple

The premium smartphone segment (wholesale price >US$ 400) sell-through declined 13% YoY globally during the first quarter of 2020, according to…