Industry experts too reckon that HMD will reap a positive Nokia rub-off. “Nokia’s strong position in the feature phone market and its vast retail footprint is an opportunity for HMD in entry-level smartphones,” says Upasana Joshi, senior research manager at IDC. Nokia, she adds, had a 21.6 percent market share in feature phones in the first quarter of this year.
Another plus for a rookie brand is a dominant feature phone market in India, which rebounded last year. “A huge chunk of the population remains unpenetrated. This gives new players an opportunity,” says Tarun Pathak, research director at Counterpoint Research…Read More