Top

Top 10 Handsets in October

Apple’s iPhone 5s is the world’s bestselling phone for two months in a row now

According to Counterpoint’s Monthly Market Pulse report for October 2013, Apple’s iPhone 5s continued to be the bestselling phone globally during October. iPhone 5s sales saw an upward sales momentum as Apple continued expansive roll-out for its flagship model thus further widening the gap with its arch rival’s flagship model Samsung’s Galaxy S4. Apple’s iPhone 5s topped the best-seller’s list despite the component shortages causing long waiting periods in several channels. However, we expect supply constraints to ease resulting in supply to meet a relatively stronger demand in November & December.

– iPhone 5s pushes Apple’s share up in US, Japan and now China

Apple’s iPhone 5s helped Apple surpass Samsung in the US as well as maintain its leadership position in the Japanese smartphone market during October. Apple’s smartphone marketshare climbed to 12% mark in China in October, instantly making it the 3rd largest smartphone player in the market up from a modest 3% share in September. Although the iPhone 5s didn’t attract long queues outside Apple retails stores as the iPhone 4S did couple of years ago but it definitely was more successful compared to what iPhone 5 registered in terms of overall sales in a month. Also, with China Mobile deal on the horizon, Apple iPhone 5s at all three carriers will for sure ignite a ‘price war’ boosting the overall iPhone 5s sales in China. This might allow Apple to even reach the No. 1 smartphone player in December or January in China.

Counterpoint Research - Apple 12 Percent Smartphone Share in China in Oct 2013
– Samsung, Nokia, Huawei and TCL-Alcatel showing good signs in October

Meanwhile, the Galaxy S4 sales saw a temporary uptick due to a price discount in some markets during October. However, with Galaxy Note III capturing the limelight, it has pushed Galaxy S4 towards the end of its ‘flagship lifecycle’. Galaxy S4 sales continued to lose its mojo after enjoying roughly 9 months of flagship lifecycle. Whereas, Galaxy Note III sales rose fast during the month as the phablet became the fifth bestseller only after 40 days of launch which is exceptional performance for a device perceived to be niche. Samsung’s products took about half of the top 10 list and the top 20 list as it exercised its marketing and distribution muscle to sell its broad and deep Galaxy smartphone portfolio. Few of Nokia’s Asha phones also were in the top 20 list alongside the hit Lumia 520 which drove the Windows Phone momentum across prepaid markets of Europe, US and Asia during October.

Meanwhile, TCL-Alcatel and Huawei had one device each in the top 20 bestselling list. Based on the October performance and channel trends we estimate TCL-Alcatel and Huawei will be the fastest growing brands in Q4 2013 surpassing the growth of domestic rivals Lenovo and ZTE. Both the vendors are doing well in Latin America, Asia and will benefit from expanding channels across Europe and North America.


Top 10 smartphone list of October 2013
Rank Brand Model Category
1 Apple iPhone 5S smartphone
2 Apple iPhone 5 smartphone
3 Samsung Galaxy S4 smartphone
4 Apple iPhone 5C smartphone
5 Samsung Note III smartphone
6 Samsung Galaxy S III smartphone
7 Samsung Galaxy S 4 mini smartphone
8 Nokia 105 feature phone
9 Samsung Galaxy S III mini smartphone
10 Nokia Asha 501 feature phone

(table source: Monthly Market Pulse October 2013)
* All regional or minor hardware variations included in each model.

1 Mobile Phones Sales only (not shipments). Tablets, PCs, dongles, fixed wireless devices not included. All regional or minor hardware variations included in each model.

For more information and/or to purchase a copy of the report please send an email to:
info@counterpointresearch.com or analyst@counterpointresearch.com

 

Background:

Counterpoint Technology Market Research is a global research firm specializing in Technology products in the TMT industry. It services major technology firms and financial firms with a mix of monthly reports, customized projects and detailed analysis of the mobile and technology markets. Its key analysts are experts in the industry with an average tenure of 13 years in the high tech industry.

Counterpoint research is a young and fast growing research firm covering analysis of the tech industry. Coverage areas are connected devices, digital consumer goods, software & applications and other adjacent topics. We provide syndicated research reports as well as tailored. Our seminars and workshops for companies and institutions are popular and available on demand. Consulting and customized work on the above topics is provided for high precision projects.

Term of Use and Privacy Policy

Counterpoint Technology Market Research Limited

Registration

In order to access Counterpoint Technology Market Research Limited (Company or We hereafter) Web sites, you may be asked to complete a registration form. You are required to provide contact information which is used to enhance the user experience and determine whether you are a paid subscriber or not.
Personal Information When you register on we ask you for personal information. We use this information to provide you with the best advice and highest-quality service as well as with offers that we think are relevant to you. We may also contact you regarding a Web site problem or other customer service-related issues. We do not sell, share or rent personal information about you collected on Company Web sites.

How to unsubscribe and Termination

You may request to terminate your account or unsubscribe to any email subscriptions or mailing lists at any time. In accessing and using this Website, User agrees to comply with all applicable laws and agrees not to take any action that would compromise the security or viability of this Website. The Company may terminate User’s access to this Website at any time for any reason. The terms hereunder regarding Accuracy of Information and Third Party Rights shall survive termination.

Website Content and Copyright

This Website is the property of Counterpoint and is protected by international copyright law and conventions. We grant users the right to access and use the Website, so long as such use is for internal information purposes, and User does not alter, copy, disseminate, redistribute or republish any content or feature of this Website. User acknowledges that access to and use of this Website is subject to these TERMS OF USE and any expanded access or use must be approved in writing by the Company.
– Passwords are for user’s individual use
– Passwords may not be shared with others
– Users may not store documents in shared folders.
– Users may not redistribute documents to non-users unless otherwise stated in their contract terms.

Changes or Updates to the Website

The Company reserves the right to change, update or discontinue any aspect of this Website at any time without notice. Your continued use of the Website after any such change constitutes your agreement to these TERMS OF USE, as modified.
Accuracy of Information: While the information contained on this Website has been obtained from sources believed to be reliable, We disclaims all warranties as to the accuracy, completeness or adequacy of such information. User assumes sole responsibility for the use it makes of this Website to achieve his/her intended results.

Third Party Links: This Website may contain links to other third party websites, which are provided as additional resources for the convenience of Users. We do not endorse, sponsor or accept any responsibility for these third party websites, User agrees to direct any concerns relating to these third party websites to the relevant website administrator.

Cookies and Tracking

We may monitor how you use our Web sites. It is used solely for purposes of enabling us to provide you with a personalized Web site experience.
This data may also be used in the aggregate, to identify appropriate product offerings and subscription plans.
Cookies may be set in order to identify you and determine your access privileges. Cookies are simply identifiers. You have the ability to delete cookie files from your hard disk drive.